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Young people more aware of online reputation

Bolder photographs, videos, radical statements of opinion and less appropriate comments are beginning to be removed from the profiles of young Americans, increasingly aware of the impact of information published online. A study by the Pew Internet & American Life Project shows that caution now dominates the attitude of an increasing number of young people.

The limitation of the information disclosed and the choice of trustworthy services is also part of a new usage profile that moves away from the more relaxed attitudes identified earlier, and which led to a wave of alerts and initiatives to raise awareness of users about the risks they were taking .

When compared to older users, young adults show more care in protecting personal information, contrary to traditional perception. The vigilance over what others say about you on the Internet is also greater, with the use of search engines to search for comments and available information.

However, this organization’s analysis shows that, globally, in all age groups, users are now less concerned with their online reputation and privacy.

pew chart

Only 33% of users between 18 and over 65 years of age are concerned with the information made available online, when a year ago the figure was 38%. The drop was more accentuated in the age groups from 50 to 64 years old and in users over 65 years old.

The usual concerns about what family and close friends might think of less appropriate online demonstrations and with the boss’s “vision” are already becoming more indifferent to these age groups, limiting the effect of scrutiny.