In an official statement, Xiaomi announced that it will soon allow its customers to withdraw products purchased over the internet at its physical stores in So Paulo. This will be possible due to the partnership with Linx Omni OMS, which will integrate the company's sales channels to increase the expansion in the Brazilian market.
With this new strategy, Xiaomi will be able to use its stores as centers for collecting and distributing products, reducing freight costs and improving delivery times. The Chinese manufacturer also intends to make its online store more attractive, making use of the Linx Commerce platform, which will add new resources to increase sales.
Jean Klaumann, vice president of Linx Digital, said: "This model omnichannel bring more efficiency to Xiaomi's operation and contribute to a more convenient experience for consumers of the brand, in addition to helping the manufacturer overcome logistical and fiscal barriers ".
According to Paulo Xu, founder of DL Eletrnicos, the company responsible for the distribution of Xiaomi in Brazil, "Xiaomi has innovation in its DNA and the bet on new sales channels is a process that we have put in place. The partnership with Linx is not only a integration of the online world with current physical stores, but also the evolution of the concept of e-commerce ".
The executive also believes that this new partnership will generate good results. "We are convinced that the consumer will see great value not only in our product, but also in the way it is served," concluded Paulo.
At the moment, Xiaomi has two physical stores in Brazil, both located in So Paulo in the shopping centers Center Norte and Ibirapuera. More than 260 products are offered to customers, including smartphones, security cameras, lamps and headsets, for example.
