In an event presented by Hugo Barra today in So Paulo, Xiaomi officially announced its arrival in Brazil. Chinese company one of the fastest growing in the market mobile (in just 5 years of existence, the fifth largest manufacturer), and promises to conquer the Brazilian public with quality and cost-effective devices and accessories. Check out the news that the company bring to the country.
Highlight recent changes
Update: Redmi 2 is now available on the Xiaomi website.
Xiaomi in Brazil: When smartphone sales begin
Update: Redmi 2 is now available on the Xiaomi website. Remember that the company will only sell a thousand units today.
It is worth remembering that since 2014 a local team has been working on legal and logistical issues such as local manufacturing, appliance approval, local technical assistance and issues related to company structure in the country.
In April, Hugo Barra announced that sales of Xiaomi devices would start in three months and the company will actually deliver on that promise. To do so, the company will make use of an online sales platform, where offer smartphones and accessories, just as the manufacturer already does in other regions such as China, Taiwan, Hong Kong, Singapore, Malaysia, Indonesia, the Philippines and India. But what really draws attention is the fact that Xiaomi set up a factory in the country with the aim of avoiding import costs and, of course, the final price of its devices nationwide.
Xiaomi in Brazil: Company Maintain Competitive Prices in the Country
According to Hugo Barra, vice president of Mi, the business model and prices practiced in Brazil will be the same as the company has in other countries – the "innovation for all" company philosophy. However, the aggregate tax on products in Brazil should be taken into account. That is, it is quite likely that Mi, as it is also known worldwide, will have to adapt to the local manufacturing system. Interestingly, Brazil will be Xiaomi's first manufacturing operation outside Asia, so as a "pilot project", the company will have a big challenge ahead of adapting its business model to such an aggressive tax regime as that of China. Brazil.
Xiaomi in Brazil: What accessories will reach Brazilian users
Mi has a significant portfolio of accessories and peripherals, which includes portable batteries, bracelets, speakers and headphones, for example. In Brazil, besides the smartphones and tablets from the manufacturer, users will have "essential accessories", which accompany Mi products, that is, at first we will have only the basic.
Mi's first accessories in Brazil are Mi Band, for R $ 95,00, and Mi Power Bank, R $ 99,00.
Xiaomi in Brazil: Where will the products be sold in the country?
Xiaomi's online sales base, that is, you buy the company's products through the Xiaomi website, which is already among the 10 largest in the world in the category of e-commerce. Thus, in Brazil the idea is to maintain sales from e-commerce, but this will not be the only sales channel. Thus, looking at Xiaomi's trajectory around the world, we probably won't have the company's devices available on the shelves of national retail stores.
Xiaomi in Brazil: Redmi 2 arrives for R $ 499,00
So far, only six Mi products have been approved by the National Telecommunications Agency (Anatel), of which only two are smartphones. One of them is the Redmi 2, announced today during the Mi no Braisl launch event, which comes with dual-4G and the suggested price of R $ 499.00.