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Xiaomi changes brand name MIJIA to Xiaomi Smart Life

THE Xiaomi today announced that it is officially changing its brand name MIJIA for Xiaomi Smart Life. The old name represented the series of Chinese smart home products, covering both Xiaomi and Redmi.

The term "MIJIA" literally means Xiaomi Smart Home "in Chinese. It was created in 2016 and the first product launched under its label was a rice cooker. Other products in this catalog include:

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– robotic vacuum cleaner; – electric shaver; – steel cameras; – security cameras; – electric toothbrush; – smart lamp / lamp; – glasses; – humidity and temperature sensors; – sneakers; among others.

Despite the many possible theories, Xiaomi has already clarified in an official publication on Weibo that the attitude is just a name change – it means nothing more so far. In addition, despite the change, the brand logo remains the same.

Finally, Xiaomi's chief operating officer stated that future products launched will still use the MIJIA / Xiaomi Smart Life logo.


Via: Gizmochina. [TagsToTranslate] xiaomi mijia