Following the smartphone market, which also saw its numbers drop in the first quarter of 2018, tablet manufacturers also saw an average 11.7% reduction in sales volume during the first quarter of the year compared to the same period of the year past, “> as reported by International Data Corporation (IDC).
The data indicates that 31.7 million units were sold worldwide, between conventional and hybrid tablets (which can be used with external keyboards, such as the iPad Pro it's the Microsoft Surface).
With 9.1 million iPad units sold, Apple continued to lead the world market. Of this volume, about 1.8 million units were from the Pro line, marking Ma as the leader in the hybrid segment. The sixth generation iPad, recently approved in Brazil, was launched at the end of the last quarter and marks the attention of the Cupertino giant in the education market, which can be extremely profitable.
The number of iPads sold represents a relief for Ma, which since 2015 had been suffering sequential falls in the number of sales in the second fiscal quarter:
- 2014: 32.7%
- 2015: 26.8%
- 2016: 25.9%
- 2017: 24.9%
- 2018: 28.8%
Samsung remained in second place, despite the significant drop of 11.4% in sales compared to the same period last year. At the end of the last quarter, the Asian giant announced its new tablet line aimed at corporate work, the Tab Active 2. Although focused on a niche market, the new device could be the scourge of hope for the company. Sammy to change your scenario.
Huawei expanded 13% per year, grabbing more than 2% of the market sequentially and ranking third in the tablet market; it is worth noting the incredible performance of the manufacturer in Europe, with an increase of 72.7% in the region. China's Lenovo grew 1.8% and came in fourth, largely thanks to the success of its hybrid device and the expressiveness of the brand in Asia and Europe. Amazon came in fifth after registering a drop of almost 50% (!) In its sales; according to IDC, the decline is no surprise, as the company's sales vary widely throughout the year.
Among the rumors about what we can expect for the next iPad Pro, we comment that possibly Apple will increase the A11X Bionic chip with eight cores in the new devices and Face ID (farewell, Home button), but for now, no OLED screen.
via MacRumors
