Apple no longer reports the specific number of devices (iPhones, iPads, Macs, etc.) sold in its quarterly tax reports, but it is possible to get an idea of how sales have changed over the year. According to the latest result, released last Tuesday, there was a down 10.9% in sales of iPhones, with Apple pocketing a revenue of $ 25.9 billion.
Based on these figures, the analysis companies Strategy Analytics, Counterpoint Research and Canalys released their notes on smartphone sales worldwide in the second quarter of 2019 – which, like Apple, have seen their overall results drop.
According to Strategy Analytics, the smartphone market fell 3% in the second quarter, from 350.4 million units in the same period in 2018 to 341.4 million this year. Regarding Apple, SA’s figures are the most positive: the company would have sold 38 million units of iPhones and saw its share drop 8 percentage points, making it responsible for the worst performance among the five largest manufacturers in the world.
Counterpoint, on the other hand, further discouraged investors when they found that iPhones sales fell 11 percentage points to 36.4 million devices in the second quarter of this year, which culminated in a 12% drop in the company’s revenue. The good news is that Apple’s smartphone sales trends are improving, partly due to the trade-in and other benefits offered.
More negative than Counterpoint, only Canalys, which points out that the sales of iPhones were at the home of 36 million in the second quarter of 2019 – a decline of 13% percentage points. According to the firm, the new features of the iPhones XS, XS Max and XR were not enough to expand the company’s user base. Even so, the XR’s performance was highlighted by the company, as it alone was responsible for selling 37.5% of the total Apple devices sold in the period.
While Apple has been going through cloudy days, the company’s biggest competitors have held up well amid the turmoil that plagues the smartphone market. In this sense, both the Huawei as for Samsung saw their sales grow in the second quarter of the year – despite the South Korean giant reporting a 56% drop in profits.
Analysts are also concerned about the future of the iPhone, stating that if Apple chooses not to implement 5G support on devices this year (which is really not expected to happen), the drop in sales for next year could be as big, if not bigger, than now.
Update 08/07/2019 at 11:07
THE IHS Markit also released its figures on sales of iPhones in the last quarter and, although the results are at the same level as the aforementioned firms, the drop was slightly greater from the perspective of the London firm.
According to IHS, Apple sold 35.3 million iPhones in the second quarter of 2019, suggesting a drop of almost 15 percentage points compared to the previous period. According to analysts, the reason for this is, again, in the high price charged for new flagships and the lack of innovative elements of the current generation of iPhones.