Apple no longer reports the specific number of devices (iPhones, iPads, Macs, etc.) sold in its quarterly tax reports, but it is possible to get an idea of how sales have slowed changed over the year. According to the latest result, released last Tuesday, there was a 10.9% drop iPhones sales, with Ma pocketing a revenue of $ 25.9 billion.
Based on these numbers, the analysis companies Strategy Analytics, Counterpoint research and Canalys released their notes on smartphone sales worldwide in the second quarter of 2019 which, like Apple, have seen their overall results lack.
According to Strategy Analytics, the smartphone market retreated 3% in the second quarter, from 350.4 million units in the same period from 2018 to 341.4 million this year. Regarding Apple, the SA numbers are the most positive: the company would have sold 38 million units iPhones and saw its share fall 8 percentage points, making it responsible for the worst performance among the top five manufacturers in the world.
Counterpoint, on the other hand, further discouraged investors by finding that iPhones sales were down 11 percentage points to 36.4 million handsets in the second quarter of this year, which culminated in a 12% drop in company revenue. The good news that Apple's smartphone sales trends are improving, partly due to the trade-in and other benefits offered.
More negative than Counterpoint, even Canalys, which points out that iPhone sales were in the 36 million in the second quarter of 2019 a decline of 13% percentage points. According to the firm, the news of the XS, XS Max and XR iPhones was not enough to expand the company's user base. Still, the performance of the XR was highlighted by the company, as it alone was responsible for trading 37.5% of Apple's total handsets sold in the period.
While Apple has been going through cloudy days, Apple's biggest competitors have kept well amid turmoil in the smartphone market. In this sense, both Huawei as for Samsung saw sales grow in the second quarter of the year even though the South Korean giant reported a 56% drop in profits.
Analysts are also concerned about the future of the iPhone, saying that if Apple chooses not to implement 5G support on this year's handsets (which really shouldn't happen), the drop in sales for the next year could be so. big, if not bigger, than now.
Update 08/07/2019 s 11:07
THE IHS Markit It also released its figures on iPhones sales in the last quarter and, although the results were on par with the aforementioned firms, the drop was slightly higher from the London firm's perspective.
According to IHS, Apple sold 35.3 million iPhones in the second quarter of 2019, suggesting a drop of almost 15 percentage points over the previous period. According to analysts, the reason for this is again at the high price charged by the new flagships and the lack of innovative elements of the current generation of iPhones.