World AIDS Day: Apple announces a series of initiatives (RED) for this year [atualizado 2x]

Partner for ten years of the initiative (RED), Apple has long established itself as the largest company that contributes to the Global Fund to fight AIDS in Africa. To World AIDS Day this year, which takes place tomorrow, Apple announced a series of extra initiatives to raise even more donations to the Global Fund.

In addition to the various Apple products that are already part of the (PRODUCT) RED line, four new ones are being announced today: Smart Battery Case for iPhone 7, an case for iPhone SE, wireless headphones Beats Solo3 Wireless it's the Pill + portable speaker.

In the App Store, 20 games Angry Birds 2, Angry Birds POP !, Best Fiends, Best Fiends Forever, Boom Beach, Candy Crush Jelly Saga, Clash of Clans, Clash Royale, CSR Racing 2, Episode, Farm Heroes Saga, FarmVille: Tropic Escape, FIFA Mobile, Hay Day, MARVEL Contest of Champions, PewDiePies Tuber Simulator, Plants vs. Zombies Heroes, SimCity BuildIt, War Dragons and YAHTZEE With Buddies will have personalized content (RED) for a week and will direct all their internal sales to the Global Fund.

App Store (RED)

In addition, Apple donate $ 1 for every purchase made via Apple Pay at an Apple Store, your website or the Apple Store app reaching up to $ 1 million donated. THE Bank of America will do the same based on your card transactions via Apple Pay, also reaching up to $ 1 million.

As it does every year, starting tomorrow more than 400 Apple Stores worldwide will leave their logos red or have special (RED) windows.

And these are just some of the initiatives that will have Apple's direct or indirect involvement on this World AIDS Day. Of the $ 360 million that the (RED) initiative has raised to date, more than $ 120 million came from Ma. Very nice!

Update · 12/01/2016 s 11:04

Tim Cook tweeted a quick GIF showing the transformation of an Apple Store logo:

Apple also posted a page on its dedicated website (RED) today.

Update II · 12/01/2016 s 19:43

Apple has released some photos of stores already adapted for World AIDS Day in Brussels (Belgium) and Tokyo (Japan).


(RED) also tweeted on:

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