The series of updates released by Apple this week consolidated the adoption of sustainable efforts in all its products, which we have been following since the second half of last year, with updates in the line of iPods and MacBooks. Now, it specifies in detail the environmental impact of each of its products on its respective pages on its website, in addition to its press releases, advertising pieces and its central page on sustainability.
David Moody, Apple's vice president of hardware product marketing, recently spoke to Macworld about Apple's recent efforts to make its products more friendly to nature. "We are willing to create and build the greenest computers in the industry," he said.
All new Apple desktops meet the Energy Star 5.0 requirements, in addition to having received an EPEAT Gold rating, as well as its line of laptops since October. In fact, some changes have occurred in the manufacturing process for these products, since they are produced using aluminum and high quality plastics (the latter for the iMac and Mac mini), without using PVC or bromide-based flame retardants.
In the bureaucratic field, Apple has also shown some efforts. Recently, its page on the environment received a new newsletter informing customers and investors about how the consumption of carbon dioxide for each of its products is calculated – taking into account its useful life cycle. Reviewed by the Fraunhofer Institute (from Germany), the publication of this study is somewhat unclear among computer manufacturers. Greenpeace, of course, was quick to highlight Ma's initiative and motivate other OEMs to do the same, but even universities are embracing the use of Macs considering their environmental impact.
In retail, Apple Retail Stores also have a new shopping policy in which plastic bags have been abolished since shortly before the launch of the new Macs. As the packaging of these products is now smaller (using less material for production) and easier to handle, customers are being instructed to leave their purchases in the store while they are still not going to their homes – in case they are strolling in malls. -, in addition to being accompanied by employees to take them to their cars. This new initiative will become increasingly popular as more cities around the world prohibit the use of plastic bags in stores. Paris, London and San Francisco are some examples.
In the end, Apple is doing its part for sustainable development very well. However, it would be interesting if this nature protection policy ceased to be focused on large companies, but also their customers. Just take into account that a computer manufacturer is only responsible for their production: users must also be aware of using them in the most economical way possible and handle them correctly on the day they are useless. In general, every human being should think about sustainability without caring about non-governmental institutions, in all aspects: after all, what good is the computer being “green” if someone between the chair and the keyboard is not?