Even though the peak of the iPhones has already been reversed, it is not news to anyone that Apple is trying everything to diversify its business and not need to depend only on your smartphone to present good numbers to shareholders. The category services is the most talked about as the new “growth engine” of Apple, but do you know who is doing very well? The wearable.
This, of course, is nothing new – we had already talked, a few months ago, about how such wearables are expected to make the iPad and the Mac the third largest category of Apple by the end of 2020. But just take a look at the numbers recently released by IDC to get an idea of how fast the segment is growing.
According to the survey, which takes into account global data for the third quarter of 2019, Apple tripled the sale of wearable devices – that is, Apple Watches, AirPods and headphones Beats – in comparison with the same period last year: 29.5 million of products shipped in the last quarter, against 10 million sold in the third quarter of 2018.
This caused Apple to significantly increase its market share: from 23% last year, the company jumped to 35% last quarter. And, you see, we are talking about a segment that, in itself, doubled in the annual comparison: considering all manufacturers combined, the number of wearable devices shipped in the quarter jumped from 43.4 million (2018) to 84.5 million (2019).
According to IDC, Apple maintained its leadership due to the increasing popularity of the Apple Watch, AirPods and Beats products; Apple, according to the firm, has all the conditions to maintain its position in the near future – especially considering the price reduction of Apple Watch Series 3 and the launch of AirPods Pro.
Coming after the Cupertino giant, Xiaomi conquered 14.6% of the market (slight decrease compared to the previous year), with 12.4 million devices sold; Samsung, Huawei (the only one that grew more than Apple) and Fitbit completed the Top 5, respectively.
Apple Watch Series 5
Cash price: from R $ 3,599.10Installed price: up to 12x R $ 333.25Sizes: 40mm or 44mmMaterials: aluminum, stainless steel, titanium or ceramicFeatures: GPS or GPS + CellularColors: diverseLaunch: September 2019
Cash price: from R $ 1,214.10Installed price: up to 12x R $ 112,42Feature: wireless headphonesLaunch: March 2019
via MacRumors | image: Masarik / Shutterstock.com
Update Dec 18, 2019 at 18:15
This time, it was the Canalys who arrived with their figures on the wearable device market – and with an analysis focused on another aspect. As we can see from the firm’s figures, it is in fact the Xiaomi (especially in Asian markets) who is playing the role of the segment’s growth engine.
The markets in the American continent (where Apple dominates) were responsible for a 43% growth in sales of wearables, while the Asia-Pacific region (which excludes China) saw a 130% jump in that same metric – all considering the comparison between the third quarter of 2019 with that of the previous year.
According to Canalys, cheaper devices (such as fitness bands) are responsible for much of that interest. Apple, therefore, will need to move if it wants to continue to lead the industry.