Why Google I / O is all about Apple

Last Thursday (28/5), Google started its traditional and annual event for developers: the Google I / O. With practically all the rumors materialized, we will address below a little bit about the most important news making a slight comparison with Apple, of course.

Before going into the subject itself, I want to say that I have the same opinion as Breno Masi: today Google is one of the best internet services companies if not the best, just like Apple is the best in products.

To the delight of fans of the platform, Google started the event by presenting theAndroidM, the newest version of its mobile operating system (still without the name of some candy kick "Marshmallow" or, if Google is going to make a commercial partnership again, "M&M"). According to the vice president of engineering, Dave Burke, this Android version comes to improve what already exists in Lollipop (dj vu?). No radical changes in the look. Six features have been optimized to improve the user experience: app permissions, GoogleNow, fingerprint sensor, AndroidPay, Chrome Custom Table and USB-C.

Google also introduced its new systems for the “internet of things” to the world:WeaveandBrilloThe first is a platform that communicates with all of the devices that have Brillo. This, in turn, will be responsible for creating a communication network between the connected devices. If you read the description of the system as a whole in a generic way, you would probably think of HomeKit.

We know that mobile payments are an attempt to discard your wallet. Well, Google also has its system: Wallet. The idea was great, but it didn't stick much. So they remodeled the service, or better said, launched a new one. Now, it's calledAndroidPay. Not only is the name very familiar, but if you know how Apple Pay works, we don’t need to re-present Google’s “novelty”.

The adoption of the new USB is interesting and shows that the interface has everything to become the industry standard. It is so flexible that it allows one smartphone to recharge the battery of another, just to mention an example. Apple's plans for this are still a major unknown; fact that little by little we will see it coming to Macs as it started with the new 12-inch MacBook, but Apple would abandon the Lightning of iGadgets?

The already known Google Mapsit was also covered in the keynote: now it will have point-to-point navigation online. This means that if your connection isn’t there or you travel to a place where you don’t have 3G / 4G, you can normally use the GPS app. Here we see Google simply expanding the (loose) leadership it already has in relation to Apple Maps, although we are following a strong movement by Ma in this direction.

Google also released a new version of itsCardboard, a cardboard device with virtual reality. The big news this year, among other adjustments and improvements, that it supports the iPhone (including the 6 Plus, as it goes up to 6 inches). Google Cardboard has even arrived in the App Store, but for now only in the United States.

Full Google I / O 2015 Keynote

With all that launched, we can conclude the following: Apple and Google are following similar paths in terms of services. On the one hand, some of Google are better; on the other hand, Apple has been investing heavily in this area for years. The iTunes Store as a whole, for example, invoices more each quarter.

Of course, competition is always welcome. Now hope that these technologies expand as quickly as possible so that we can make our choices. One thing is certain: I believe that Apple found the path of stones. And WWDC 2015 comes to