Why are devices like Motorola Atrix TV so successful in Brazil?

Google / Motorola seems to have found the perfect ingredient for smartphone success among Brazilians: in addition to the benefits of an Android mobile device, it also brings Digital TV to the device. Atrix TV is among Motorola's recent releases and appears to have come as a promise to change the behavior of the Android market in Brazil.

According to Motorola Mobility, in Latin America, Brazilians are the people who most use mobile devices to watch TV, about 34% of users, while ours brothers Argentines are in second place with 25%. If we consider another data from the end of 2011, where 78% of respondents pointed to Internet access as one of the most desired feature in a mobile device, the success of Motorola Atrix TV can be explained by these two benchmarks of domestic market behavior.

Motorola product manager Amauri Souza says that people are getting used to the many features available on a smartphone, which is popularizing this type of phone in Brazil. The fear of using certain features has been lost. Of course, the price reduction of both handsets and data packages has helped a lot, Souza said.

Atrix TV is exclusive to the national market and has the following specifications:

  • 4 inch screen, 480×854 pixel resolution
  • 8 MP camera with flash
  • Integrated FM Radio
  • digital TV
  • Android 2.3.7
  • Google Play Store Access
  • MP3 Player with integrated music identifier
  • 512MB of RAM
  • 1GHz processor
  • Adreno 200 GPU
  • 2GB MicroSD Card (expandable to 32GB)
  • USB connection
  • DLNA
  • Bluetooth
  • Wireless WiFi and 3G

Although the handset is particularly successful among the C-class – in a Serasa Experian survey released in January, C-class youth accounted for 19.8% of mobile phone sales in the country – this segment of the market still bumps into availability issues. Limited signal. By September 2011, less than 500 municipalities were served.

In large urban centers, such as So Paulo, for example, although the specifications of the device are slightly outdated, such as the operating system, smartphones that bring as an extra feature access to Digital TV begin to be part of the market sales statistics.

The Motorola Atrix TV can be found for the suggested carrier-free value of $ 999 – a chip; or, $ 1,099 – two chips. Since June, Vivo offers the device for $ 499.00 view, or in 12x (with interest) of $ 49.90 in plan VIVO Smartphone Unlimited 60.

What do you think is so successful for devices like the Motorola Atrix TV: Brazilian behavior, price or just because it has one more feature than the Digital TV app?

Let us know your opinion in the comments below.

Image: Walmart

. (tagsToTranslate) Motorola Atrix TV (t) Google (t) Digital TV (t) Brazilian market (t) smartphones