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While iPad sees sales increase, worldwide tablet market is falling

Looking at Apple's fiscal third quarter financial results, released this week, we can see that there was a good improvement in sales of iPads, after so long falling. 11.4 million units were sold in the period, representing an annual increase of 15% but, in revenue, were only 2% increase.

Considering some hypotheses, we may think that the biggest responsible was the new 9.7 ″ iPad, as it is a cheaper option, starting at $ 330 in the United States.

However, according to Strategy AnalyticsNot exactly like that. That is, this iPad was launched at the end of March, which, if that were the case, would reduce the device sales price much more in the fiscal quarter of June. But that is not what happened; In fact, the price remained steady at $ 435, just a dollar less than in March.

This is not to say that the 9.7 ″ option did not sell well, it did. But what would have added a lot in numbers would be the 10.5 ″ and 12.9 ″ iPad Pro, released at the latest Worldwide Developers Conference (WWDC) less than a month before the June quarter ended.

Undoubtedly, lower prices on the new iPad helped boost sales throughout the June quarter, but average selling price tells a slightly different story. It remained stable in the last quarter, showing that the more expensive iPad Pro models also sold well, although the new models were available for less than a month in the June quarter.

Eric Smith, senior analyst at Strategy Analytics, reporting to the MacRumors.

If you look at the timeline, the average selling price of iPads has generally been around $ 415- $ 450 since 2015. Last year, after the original 9.7 ″ iPad Pro was released, that number went up to $ 490. .

Even by leaps and bounds, the iPad is still the market leader, whatever model is analyzed (as this is not broken down in the results). This, compared to tablets from other manufacturers, Apple still takes first place.

Strategy Analytics Q2 2017

Both Strategy Analytics and International Data Corporation (IDC) listed global tablet sales in the second quarter of 2017. Ranked first in both rankings was Ma and its 11.4 million iPads sold, which snapped up 26.1%. (SA) or 30.1% (IDC).

With considerable distance, we have second place to Samsung, which sold 5.8 million units, obtaining 13.2% of the market (SA) or 15.8% (IDC). Chinese Huawei also grew significantly in the last quarter, selling 3.2 million units, reaching 7.2% market share (SA) or 8% (IDC).

As you can see from the table above, only Apple, Huawei and Amazon were able to grow over the period; all others fell compared to the same quarter in 2016.

The numbers in the two firms are different, but both registered that there was a general fall in the tablet market. IDC registered only 3.4% decrease, while for Strategy Analytics the reduction was 7%.

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Rising iPad sales may undermine the theory that those who buy an iPhone with larger screens no longer need tablets. Still, “Plus” models are becoming increasingly popular.

CIRP iPhones

According to Consumer Intelligence Research Partners (CIRP), adoption of the larger iPhones continues to increase, with the 6 Plus, 6s Plus and 7 Plus models already representing 53 million units.

The exception to the preference for larger screens was the small notable iPhone SE, which still had a 6% increase in sales. We have already talked about its popularity with this device, which can perform its tasks very well and has a size that fits the palm of any user.

Although the trend is never to see only 4 ″ screens on iPhones, it still proves to be quite strong against its larger / younger siblings.

Remember, of course, that all these numbers are for sales in the United States.

via MacRumors, 9to5Mac