Looking at the financial results for Apple’s third fiscal quarter, revealed this week, we can see that there was a good improvement in sales of iPads, after so long in fall. 11.4 million units were sold in the period, representing an annual increase of 15% – but, in revenue, they were only 2% increase.
Considering some hypotheses, we may think that the big responsible was the new 9.7 ″ iPad, since it is a cheaper option, starting at US $ 330 in the United States.
However, according to the Strategy Analytics, it is not exactly like that. That is to say, this iPad was launched in late March, which, if it were the case, would reduce the average selling price of devices much more in the fiscal quarter of June. But that’s not what happened; in fact, the price remained firm at $ 435, just one dollar less than in the March quarter.
This is not to say that the 9.7 ″ option did not sell well – it did. However, what would have added a lot to the numbers would be the 10.5 ″ and 12.9 ″ iPads, launched at the last Worldwide Developers Conference (WWDC) – less than a month before the June quarter closed.
It is undeniable that lower prices on the new iPad helped boost sales throughout the June quarter, but the average selling price tells a slightly different story. It remained stable in the last quarter, showing that the more expensive iPad Pro models also sold well, although the new models were available for less than a month in the June quarter.
–Eric Smith, senior analyst at Strategy Analytics, in a statement to the MacRumors.
If you look at the timeline, the average selling price of iPads has generally been between $ 415 and $ 450 since 2015. Last year, after the original 9.7 ″ iPad Pro was launched, that number rose to $ 490 .
Even by leaps and bounds, the iPad is still the market leader, whatever model is analyzed (since this is not broken down in the results). That is, when compared to tablets from other different manufacturers, Apple still wins first place.
Both Strategy Analytics and International Data Corporation (IDC) listed global tablet sales in the second quarter of 2017. The first place in both rankings was Apple and its 11.4 million iPads sold, which snapped up 26.1% market share (SA) or 30.1% (IDC).
With a considerable distance, we have in second place Samsung, which sold 5.8 million units, obtaining 13.2% of the market (SA) or 15.8% (IDC). China’s Huawei also grew a lot in the last quarter, selling 3.2 million units, achieving a 7.2% market share (SA) or 8% (IDC).
As you can see in the table above, only Apple, Huawei and Amazon managed to grow in the period; all others fell compared to the same quarter in 2016.
The numbers in the two firms are different, but both registered that there was a general decline in the tablet market. IDC recorded only a 3.4% decrease, while for Strategy Analytics the reduction was 7%.
· • ·
The increase in sales of iPads can throw away the theory that whoever buys an iPhone with bigger screens no longer needs tablets. Still, “Plus” models are getting more and more popular.
According to Consumer Intelligence Research Partners (CIRP), adoption to the larger iPhones continues to increase, with the 6 Plus, 6s Plus and 7 Plus models already representing 53 million units.
The exception to the rule of preference for larger screens was borne by the notable small iPhone SE, which still had a 6% increase in sales. We have already talked here about its popularity of this device, which can perform its tasks very well and has a size that fits in the palm of any user’s hand.
Although the tendency is to never see screens of only 4 ″ on iPhones, he is still quite strong compared to his bigger / younger brothers.
It is worth remembering, of course, that all of these numbers refer to sales in the United States.
via MacRumors, 9to5Mac