After four years, the WhatsApp team has updated its terms of service and privacy policies to test paid, merchant-oriented services. As a result, both WhatsApp and Facebook want to share your information. Check out the details of this update below.
According to a press release sent today, WhatsApp says it will "explore ways to facilitate communication with your preferred merchants without displaying advertisements or spam." The idea here is to provide a service to stores, banks, aircraft carriers and others, so that WhatsApp could profit from products like the app and the web client, for example.
Remember that since the beginning of this year, WhatsApp has been free, so the company has seen in these paid services, aimed at companies, the chance to increase its revenue, after all, are only over 1 billion users WhatsApp can offer the market today.
Text messages or bank calls to warn of a possible fraud on your account, or even a flight delay alert, will be some of the features that WhatsApp will be testing over the coming months.
You may not accept such a term.
WhatsApp shares information with Facebook
Another new feature is the link between WhatsApp and Facebook. Now – and finally – the terms make it clear that you currently own Facebook and share some data about your users with the social network. WhatsApp was purchased by Facebook in 2014 and to date this information did not count on WhatsApp terms and services. But that's not all, by accepting such terms, you will now share your messenger account data with the social network:
"Share my WhatsApp account data with Facebook to improve my Facebook advertising and product experiences. Your conversations and phone number will not be shared on Facebook, regardless of this setting."
According to the service, you may not accept such a term. However, if accepted, Facebook may, for example, start making friend suggestions for you from now on, based on the contacts you keep in the app. To do so, it will also be necessary for your contact to have added the phone number to the Facebook profile:
"Another important fact is that when you connect your phone number to Facebook systems, you will have better friend suggestions and more relevant ads if you have some kind of account with these companies. For example, you might see a company ad which you have already used the services instead of one you have never heard of. "
This collaboration with Facebook, according to the messenger, will allow "to get accurate metrics about how often people use our app and we will also be more effective in combating spam on WhatsApp". Thus, the company wants to offer a service to users, allotting WhatsApp to third parties, but wants to prevent the experience of using the application, for example, from becoming too bad due to the sending of bulk messages by partners and continue without displaying banners. with ads for people. Using this strategy, Facebook made a 63% higher profit in the second quarter of this year compared to the same period of 2015.
But for this to happen, you will pay with private information and sharing your user habits. Are you sure you really want to do this?
Another key point of this update makes clear the implementation of end-to-end encryption. This could not have come at a more opportune time, since for some time the Brazilian justice has been questioning the fact that the messenger claimed to have access to the account information of the users and that, at the request of justice, could disclose it. Now there would be no more doubt in this regard:
"Even if we are working in collaboration with Facebook, your encrypted messages will remain private and no one else can read them. We, Facebook or anyone else will be unable to read your messages. We will not post or share your phone number with third parties, including Facebook. We also will not sell, share, or make your phone number available to advertisers. "
. (tagsToTranslate) whatsapp update terms services (t) facebook wants more access