WhatsApp will receive Status announcements from 2020, according to the presentation by the app team on Tuesday (21), during the Facebook Marketing Summit 2019 event. Images posted on the Internet by conference attendees show more details about advertising within the WhatsApp. app, which should work similarly to Instagram Stories: advertising will be displayed in full screen between contact posts. Speculation about product disclosure in Status came up last year when WhatsApp vice president Chris Daniels commented on ways to monetize the app.
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Other news has also been announced to improve the user experience. WhatsApp Business earns more sophisticated message formats than today's. In addition, Facebook product catalogs will be integrated with the messenger to enhance the user-to-business shopping experience.
Status Tool win ads in 2020 Photo: Rodrigo Fernandes / dnetc
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WhatsApp Status, a feature released in 2017, lets you post text, photos, and videos outside conversations. The shared content is available for up to 24 hours, similar to Instagram and Facebook Stories. According to photos posted by Facebook Marketing Summit 2019 attendees, in this area of the app that, from 2020, the ads will be displayed.
As shown in the images of the presentation made by the company, advertisements for products and / or services will appear in full screen, between a post and friends. Although this type of post was confirmed last year, this is the first time images of how the feature will work have been released.
Matt Navarra, director of social media for The Next Web, Thomas van der Biezen, head of social networks at Greenhouse, and Olivier Ponteville, head of media at Be Connect Agency are among the participants who tweeted about it.
WhatsApp confirms arrival date of ads in Stories and other advertising formats Photo: Reproduction / Twitter (Olivier Ponteville)
Other news focused on companies were also announced during the event. WhatsApp Business will gain improvements in the format of messages sent on the chat screen: now you can send an image or a PDF file, you can add text to the same message.
Another change, which should be useful for brands, is the integration of the existing Facebook Business Manager product catalog with the same session in the messaging app. In this way, the user can access a list of products, see more details of some specific merchandise and even send a message to the owner of the company.
Had an inspiring day at the first Facebook Marketing Summit in Europe ever. Very very very interesting session about the future of WhatsApp, I except this to replace email and SMS in the longrun. Hereby some insights: # fms19 #facebook #rotterdamcc: @MattNavarra
– May 21, 2019
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