As the instant messaging platform gained the lead only in the second half of the year, Facebook achieved the highest average of users considering the entire planet during 2018. However, in some markets, such as Brazil, WhatsApp was the most popular. also when considering months prior to September. The same occurred in countries such as India, England, Switzerland, Spain, the Netherlands and Germany.
Please note that App Annie's data is only an estimate, as Mark Zuckerberg's Facebook owner of WhatsApp since 2014 has not released updated messenger numbers since February 2018. At the time, the app had reached the 1.5 mark. billions of users. WhatsApp Business's rating is less expressive as the version achieved a result of 3 million active accounts per month.
Since the last messenger survey, the platform has been criticized for being involved in a so-called fake news firing scheme in Brazil during the 2018 Elections. Currently, Facebook is limited to giving generic numbers on the development of its core services. In the company's last statement, Zuckerberg mentioned that there are more than 2.6 billion users for Facebook, WhatsApp, Instagram or Messenger every month.