THE Apple already confirmed: September 9th the day! This Wednesday we will most likely get to know the “iPhones 6s / 6s Plus” and the new / long-awaited Apple TV, perhaps new iPads as well.
We already talked a lot here in about the rumors involving these products but Matthew Panzarino (of TechCrunch) published an article full of succulent information about this new Apple onslaught in the TV market. And if he's really right, the thing promises!
To begin with, Panzarino “confirmed” that the Apple TV's fourth generation have a new design / hardware and have an A8 processor dual core which has enough capacity to support the new software (visuals with more effects and a navigation of large libraries of greatly improved content).
It's true that the new iPhones should have the A9 processor, but the big difference here is that Apple TV is 100% plugged in. So Apple can mislead the A8 chip, something not possible with iPhones 6/6 Plus and iPad Air 2 as they rely heavily on the battery the more processor you require, the more power it consumes. And that's not just Apple, of course: App and game developers can tap the full potential of the A8 chip on the new Apple TV.
Thus, by releasing an SDK (software development kit, or software development kit) for the world, Apple wants to create * the ultimate television platform *.
This new Apple TV, as we said, must have a new remote control that is very different from the current one, with physical buttons, touchpad and a microphone so we can control everything by voice thanks to Siri's presence (virtual assistant present on iPads, iPhones and iPods touch). More than that, he has sensors that capture our movements ( there Wii remote) imagine the possibilities for gaming!
And attached to that is a mature platform for movies, content apps, and new classes of home automation and control apps that we haven't even begun to see yet.
In parallel we have the supposed service of streaming Apple video, which, as far as we know, is taking a long time to get out of the paper because of difficult negotiations with content providers. It's pretty easy to imagine why, after all, if this service were really launched and successful, it could threaten a lot of people in the market for nothing that these cable companies would be asking for a lot of money to make it all possible.
For Apple's master shot would come in:
I've been talking to some very smart people who suggested that by building a platform, Apple is generating an advantage that could have a great effect on these negotiations. An offer of set top box Mid-market is one thing, but a huge, booming platform with an upward trajectory of app domination and third-party content in the living room is something else. If, of course, if Apple succeeds with Apple TV, it could put itself in a position to dominate the content in a way that no other "smart" TV platform has yet achieved.
That is, this Apple TV would already come with many interesting news for users but would also serve for Apple to stick once and for all in this market. A, with an already established platform and a huge competitive advantage, content providers will want to participate in it anyway (even unwillingly see the story of the creation of the iTunes (Music) Store).
The rumors about this Apple TV with Siri and an app store are nothing new. But why is it taking so long for Apple to launch this product? According to Panzarino sources, the company has been polishing the product as a whole for a long time and, according to those same sources, the experience of using this Apple TV leaves the so-called smart televisions in its slipper.
