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What is the best time to post on Instagram?

If you ever wanted to know when is the best time to post to the Instagram feed, here is the answer: between 11am and 1pm Braslia time (UTC-3), according to a 12 million account survey by the blog Later . But does this pattern fit all purposes and for all users? This time the most objective answer: no.

So how do you know what is best for your account? Taylor Loren, the marketer who promoted the survey, gave some tips on how each user should build their blogging schedule to reach more people, generate more engagement and gain more followers.

Earlier, however, Loren also did a slightly more comprehensive survey to indicate what are the peak moments on the social network during each day of the week. Check out:

  • Monday: 8am, 12pm, and 24pm (UTC-3)
  • Tuesday: 4am, 6am and 11am (UTC-3)
  • Wednesday: 9am, 10am, and 1am (UTC-3)
  • Thursday: 11am, 2pm, and 9pm (UTC-3)
  • Friday: 7am, 3pm, and 5pm (UTC-3)
  • Saturday: 1 pm, 9 pm and 10 pm (UTC-3)
  • Sunday: 9am, 10am, and 6pm (UTC-3)

Now, let's customize it:

The big secret is posting videos and photos at times when most of your followers are online. Since 2018, when Instagram changed its algorithm (remember?) To prioritize the latest posts, the important thing is to take advantage of the high moments of the social network.

To begin with, the first thing a person looking to grow on Instagram needs to make their common account a Business Account or a Content Creator Account. By enabling one of these two options, you will gain access to Instagram Insights, an analysis tool that allows the user to gain data on reach, interaction, engagement, and more.

This done, the user himself can check which time zones are the most moving followers and guide from the graphs. Another option is to test when posting photos at different times of the week and days to see which one has the most audiences. Another option is to use specialized tools to analyze insights.