IGTV is the new Instagram platform dedicated exclusively to videos. Instagram TV has different features for verified accounts and common social network accounts. The focus of this novelty is users who already use Instagram as a content creation platform. Launched on Wednesday (20), the function, which can be used within the photo app or as a separate application, should impact the way we watch this type of content on the Internet. With videos shot only vertically and lasting up to an hour, the tool seems to have come head to head with YouTube and even traditional television. Check below what and how the new IGTV works.
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IGTV is the new Instagram video app, with support for posts lasting up to an hour. Photo: Aline Batista / dnetc
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IGTV an independent application …
IGTV is an application separate from the Instagram app. It is now available for Android and iPhone (iOS) devices and can be downloaded for free. It can also be accessed even without downloading the part app: to do this, just tap on the television icon, next to Instagram Direct, in the upper right corner of the mobile screen. The icon should be available on the interface from the new Instagram update, released this morning (21). See in this tutorial how to update Instagram.
… But with full integration
Although independent, IGTV has full integration with Instagram. The interfaces of the two apps are similar: IGTV uses the same color palette and has similar usability, especially in Stories commands.
In addition, the account used to sign in to IGTV is the same as Instagram, so you immediately follow the same people in the video section of the app. Whenever new videos are posted on the platform, the user can check the notification by the television icon next to the Stories.
IGTV and Instagram have full integration Photo: Divulgao / Instagram
It is possible to watch IGTV videos on Instagram
Even though an exclusive application was created for posting and transmitting videos, the contents can also be watched on Instagram itself, if the user has not yet downloaded the news. That is, those who do not have space on their cell phones or are not interested in downloading the application for any reason, are not deprived of watching the content posted there.
Only vertical videos
IGTV was designed for posting videos vertically, so content recorded horizontally is not accepted. When publishing something in this format, the application itself makes the horizontal crop, which makes the image lose a lot of quality. This was planned precisely because we already use smartphones in this position.
Thus, the logic is the same that happened at the beginning of Stories, both for photos and videos. But it is worth remembering that, after a while, Instagram changed its mind and started to allow horizontal media in stories. So, the question remains whether in the future it will be possible or in videos of other formats on IGTV.
IGTV s accepts vertical videos Photo: Divulgao / Instagram
The tool supports 4K resolution video. Although the vast majority of cell phones do not display Ultra HD, this standard is a trend in the mobile market. Support for such a high standard seems to have been a bet in the sense of creating a very professional character on Instagram TV.
IGTV accepts high resolution videos and focuses on content creators Foto: Reproduo / 9to5mac
The other big news is the video time limit. Instagram's social network started out being just for photos, then allowed videos to be posted up to 15 seconds later, then increased the time to one minute. Now verified accounts can post videos for up to an hour, while regular accounts are limited to ten minutes.
Watch videos without having a channel
Every Instagram user can have full access to the content posted on IGTV. It happens in the same way as YouTube: you can even choose to create your own channel, but it is not a requirement to use the app to watch what is posted there.
IGTV wants to be a mobile television
When launching the new application, Kevin Systrom, co-founder and CEO of the brand, introduced IGTV as a new way to watch television online. The parallel between the app and the TV is the fact that as soon as the user opens the app, videos are already broadcast. There is no need to look for any content: the automatic process, just as with television sets.
IGTV wants to be a virtual television Photo: Instagram / Divulgao
IGTV has integration with Instagram's Direct. The user can share a video over there with other users and whoever receives it has access to the video in the same way as they would with any other content shared by Direct, be it feed posts or stories.
Instagrammers are already producing content
The recent launch, but people are already thinking about exclusive content for the format. In Brazil, the singer Anitta posted a video to inform that she would publish the process of creating her next song, "Veneno Vs Medicina". Selena Gomez, international singer, already has a short film posted on IGTV.
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