The "Streisand effect" occurs when someone attempts to remove or censor a type of content and, in doing so, draws close attention to the subject matter. The most recent case of the phenomenon, which is especially common among celebrities, involves host Ellen DeGeneres. This week, the celebrity advisory firm ordered the removal of a video projecting images of the Iraq war into DeGeneres' background to satirize a speech defending her friendship with former US President George W. Bush. The action, however, only made the clip even more popular.
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Data from Google Trends, a tool that monitors Internet searches, shows that there has been a sudden increase in searches for terms linking the names of the host and former US president. The peak demand came on Tuesday (8), when political activist Rafael Shimunov posted the edited video on Twitter. Although the content was removed the following day for copyright infringement following a complaint by the DeGeneres program team, the clip was reposted by other accounts and is online on YouTube until this issue was published. See below for what effect Streisand and such cases in Brazil.
Political activist projected images of war in Iraq behind Ellen DeGeneres to criticize speech defending friendship with George W. Bush Photo: Reproduction / YouTube (Shona Ghosh)
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The origin of the term is related to a judicial polemic involving the American singer and actress Barbra Streisand. In 2003, she sued amateur photographer Kenneth Adelman on charges that he had violated her privacy by posting a photo of her California mansion.
Actress Barbra Streisand claimed to have had privacy invaded by Adelman's photo Photo: Reproduction / Getty Images
The image was part of a group of about 12,000 area photos that the professional had uploaded to a website documenting the California coast. Still, Streisand has filed for a $ 10 million compensation. The request, however, was denied by the chief judge of the case. The magistrate also ruled that the singer should pay the $ 177,000 the photographer spent on lawyers during the court battle.
According to documents attached to the case, the photo had been accessed only six times during the legal action. After the repercussion of the case, however, the image went viral: Adelman's website received 420,000 hits in April 2003. Two years later, the blog's founder TechDirtMike Masnick coined the term "Streisand effect".
Streisand Effect in Brazil
In Brazil, one of the most famous cases of the Streisand effect involves an extensive court battle between host Xuxa and Google. The lawsuit, which opened in 2010 and was processed until 2018, she tried to remove from search terms that related her name pedophilia and derivatives, such as "Xuxa pedfila", as well as nude photos in the erotic movie "Love, Strange Love" (1982). In the feature film, Xuxa plays a call girl and plays with a 12-year-old boy.
Judicial battle between Xuxa and Google dragged on for eight years and ended with the defeat of host Photo: Reproduo / Instagram (xuxamenegheloficial)
In 2013, the queen of the shorty won in Justia the Cinearte Produes and prevented the distributor from relaunching the movie. Already in the battle against Google, the result was not favorable presenter. In 2018, Justice denied Xuxa's last appeal. The lawsuit was tried in the second instance, and the celebrity has no way to appeal.
Another striking occurrence of the Streisand effect in Brazil was the leak of intimate photos of actress Carolina Dieckmann in May 2012. Hackers broke into the artist's personal email and, after attempts to extort her, posted 36 personal images on the Internet, including clicks. in which she appears naked and photographs of Dieckmann's son. The two sites that hosted the contents were contacted by the actress's lawyer and soon removed the materials from the air.
In December of the same year, Law 12.737 was sanctioned, which criminalizes the invasion of electronic devices to obtain private data, as well as the disclosure and commercialization of this information. The amendment of the penal code has been dubbed the "Carolina Dieckmann Law", referring to the case involving the actress, and has been in effect since April 2013.
Recently, censorship by the mayor of Rio de Janeiro, Marcelo Crivella, HQ "Avengers: The Children's Crusade" of 2010, which was on sale at the 2019 Book Biennial, sparked such a controversy that the book sold out in record time. In the event.
Gay kiss comic book censorship made book popular in record time Photo: Reproduction / G1
On September 5, Crivella posted a video on social media claiming to have ordered the Biennial organizers to collect copies of the comic. The book contains the image of a kiss between two male characters and, according to the mayor, unsuitable for minors. The following day (6), the fair's organization stated that, at 9:39 am, there were no more units of the graphic novel.
In response to Crivella's, the youtuber Felipe Neto bought the entire stock of LGBT-themed books available at the Biennial and distributed it free to the event attendees on September 7. In all, more than 14,000 copies were delivered.
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