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Wearables expected to pass Mac and iPad as Apple's third largest segment by 2020

Everyone talks about the Services It's like the new apple in Apple's eyes, and no doubt the segment is growing so that it will soon be the company's biggest growth engine, even surpassing the iPhone. But do you know which other category is booming in Cupertino and should be valued the most? Wearable!

Who brought the reflection was the analyst Neil Cybart, from the site Above Avalon. According to him, it is difficult to specify the performance and growth of each category of Apple, since the company does not disclose more specific sales of each segment; Still, all estimates point to a very healthy rise in the sector, including that it can pass the iPad it's the Mac as Apple's third largest category by the end of next year, just behind the iPhone it's from Services.

At Apple, the Apparel, Home & Accessories category is comprised primarily of Apple watch, by Airpods and Beats headphones besides Apple TV and HomePod; The first two, however, make up almost all of the industry's sales, some 60 million of the total 70 million sales, as estimated by the analyst.

According to Cybart, the segment generates about $ 16 billion for Apple in revenue over 2019, with estimated annual growth between 55% and 60%; In the third fiscal quarter of this year, the category almost outperformed the Services sector as Ma's primary revenue generator in absolute numbers.

Still according to the analyst, Apple's great triumph will have sales basically "guaranteed" for the foreseeable future because of the connection that users have with their ecosystem. According to him, the installed base of Apple Watch and AirPods could reach 100 million users in the near future. The target is already close to half in the case of the watch, and will arrive soon in the case of wireless headsets.

It remains to be seen if Apple is interested in thickening the wearable broth: rumors abound about the company's potential augmented reality glasses, which would surely draw even more attention to the segment. Whether they are real or not, however, only time will tell.


Apple Watch Series 4 Gold

Apple Watch Series 4

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Price: Starting at R $ 3,599.10Installment Price: in at 12x of R $ 333,25Sizes: 40mm or 44mmMaterials: aluminum or stainlessFeatures: GPS or GPS + CellularColors: miscellaneousRelease: September 2018

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Official Image: https://www.apple/shop/product/MRXJ2/airpods-with-recover-with-free

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Airpods

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Price: Starting at R $ 1,214.10Installment Price: at up to 12x from R $ 112.42Feature: wireless headphonesRelease: March 2019

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