There is a rumor that, if it materializes, will not change anything in the order of things, but will leave a slight smile on the face of many: according to the MacRumors, Apple would be planning the return of its iconic “rainbow” logo on some of the company’s products – and it could reappear as early as 2019.
The information came from a source full of connections within Cupertino and, as noted by himself MacRumors, should be viewed with a degree of skepticism; the “rainbow” logo, after all, is representative of another era of Apple and can get a little weird in the company’s current design language. With Jony Ive gone, however, anything is possible.
It is true that Ive himself, despite his ultra-minimalistic philosophy, always had a sympathy for the rainbow: it was the designer’s idea to decorate Apple Park with multicolored motifs (including a beautiful flashy stage) at the complex’s official opening celebration, with special presentation by Lady Gaga. Ive said at the time that “the rainbow has been part of Apple’s identity for years” and “brings a positive and joyful representation” of the company’s inclusion values.
To be clear, the idea is not to make the “rainbow” logo the official Apple again; the brand would only be applied to some products, perhaps as a kind of special edition – think of something like (PRODUCT) RED that we have today. Although there is no information on which products could receive the special brand, a good bet is the Mac, which is the oldest line from Apple and has in the logo “rainbow” a good base of its history.
What do you think?