The gigantic online retail Apple can be considered one of the great assets of Steve Jobs’ second coming to Apple, along with the iPhone, the App Store, the company’s physical stores and the iMac. For nearly a decade, Cupertino’s ecommerce has been among the top five of its kind in the US – and it continues to grow. Despite this, another formidable figure in the sector has just overtaken him.
The analysis firm eMarketer released its research on the US online commerce landscape in 2018 and came to the conclusion that Apple lost third place in the digital retailers market share to Walmart; the market share of its giants in the sector was 3.9% and 4%, respectively. In 2017, Walmart had 3.3% of the market and Apple, 3.8% – that is, even growing a tenth of a percentage point, the Apple was surpassed by the retailer, which took a slightly greater leap.
According to eMarketer, Walmart is one of the companies with the highest growth in sales volume year on year – throughout 2018, this jump will be 39.4%. Apple, in turn, will grow only (only?) 18% until the end of December, due to a slowing demand for smartphones and other electronics, according to the firm.
It is worth noting that, while Apple has only one online sales site, Walmart has three: its main site, Walmart.com, Sam’s Club and Jet.com. Also, remember that Apple sells only its own products and selected accessories in its online operation, unlike the other companies listed here.
Obviously, in the midst of this dispute, the Amazon no strokes in the first place: Jeff Bezos’ giant grabbed no less than 48% of the share of American online retailers in 2018 – a jump of almost 5% compared to the previous year. Second, the eBay remained relatively stable at 7.2%; The Home Depot held the fifth place with 1.6% share.
via Apple World Today