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Walkman turns 40 | Connected world

On July 1, 1979, one of those products that would define the time and become a cultural landmark arrives on the shelves. Just as the iPad wasn't the first tablet, nor was Windows the first graphical interface operating system, the Walkman wasn't the first individual music player, but it was by far the most successful of them.

The Walkman was instrumental in transforming music consumption into an outdoor and individual activity.

The Walkman portable music player was manufactured by Sony and has exceeded 200 million units. Its major impact was to make music consumption an individual activity and commute, replacing the old players with speakers taking up an entire environment and fixed in one place. Wakman is also popularizing cassette tapes in place of LPs.

Its low cost and practicality were crucial factors for its success.

For Sony it was an important milestone as the company came from the failed Betamax format and needed to be successful. Despite modest initial sales, the company followed a strategy of sending its executives to the streets to show off the device.

The booming success of the line has made Walkman synonymous with music player, something that has been consecrated with the incorporation of the term "walkman" by the Oxford dictionary. Over the years he would receive improvements, such as the incorporation of CDs in models like Discman. The decline of Sony's music player would only come in 2001 with the rise of digital media and the internet, which would completely change the way you consume music and other cultural content, with iPod, iTunes and programs like Napster being the main milestones. of this new age.

In the age of mobile phones, the Walkman would be used as a brand in some models of the company, such as the Sony Ericsson W300 Walkman Fliper, and then on smartphones with even apps like the Walkman, but the platform would be discontinued and replaced by apps like Spotify on Sony electronics.