Have you ever wondered what the whole “behind the scenes” process of launching a new Apple product is like? If the company works on products, services, stores and small details, it wouldn’t be different when they need to make millions of devices available around the world, right?
THE BuzzFeed News had the privilege to accompany each moment before the start both in pre-sales, online, and in sales in physical stores, of iPhones 8/8 Plus. In the video, journalist Nicole Nguyen witnessed the preparation and talked to the powerful Apple (the head of Apple stores, Angela Ahrendts).
As in every year, Apple started pre-selling its products at 12:01 am in Cupertino time. As we anxiously waited on one side of the screen, several Apple employees and engineers came together in what they call war room (something like a war room), a place with several TVs and maps from around the world, where you need to make sure that the whole process is going as expected.