It is not news to anyone that app stores – a App Store it’s the Google Playmainly – are growing madly each year, generating more money than entire countries and being the basis for the complete income of legions of developers, designers and other professionals around the world. Because today the Annie App came to put the most recent figures in that fact.
On the report State of Mobile for 2019, the firm brought some impressive data. For example: excluding updates and reinstallations (!), App store users made 204 billion downloads of apps throughout 2019 – 6% more compared to 2018. In addition, we collectively spend about $ 120 billion (~ R $ 500 billion) with applications during the year.
Most of this jackpot (72% of it, to be more exact) is generated by games, but the “common” apps are also generating a lot of money – especially on the App Store. And most of it is now coming from subscriptions, rather than single purchases: Among the 250 most popular apps (not games) in the United States, for example, 77% The revenue generated came specifically from iOS subscriptions. Another 19% came from subscriptions on Android, and only 4% came from single purchases at both stores.
It is worth noting that the continued growth of the application segment is now being driven by emerging markets. While the total number of downloads in the USA grew only 5% in 2019 (compared to the previous year), this rate was 40% in the Brazil, 70% in Indonesia and 190% in India. At China, the market that most spends in the segment (about 40% of the total), the jump was 80%.
The time people spend on apps is also on the rise: in 2019, the average was 3.7 hours per person per day, an increase of 10% compared to last year. And the so-called “Generation Z” (of young people born between the mid-1990s until 2010) shows 60% more engagement in apps compared to older demographic groups, showing that the trend is for apps to be used more and more a every year.
In terms of downloads, the Facebook Messenger was the most downloaded app of 2019, followed by Facebook, Whatsapp, TikTok and Instagram – that is, yes, with a rare exception, this is a world of Mark Zuckerberg. WhatsApp took the crown when the count is of active users per month throughout 2019.
The full report for App Annie can be requested at this link – and that release has some of its highlights unraveled. What do you think?