CarPlay and Android Auto they are still not very widespread products in Brazil, but the adoption of the two vehicle systems is already much more advanced in other countries to the point where we can already paint an image of consumer preferences and how users are responding to the news introduced by Apple and Google, respectively, in their creations.
This latest research from J.D. Power, for example, brought some interesting discoveries. They interviewed nearly 20,000 vehicle owners and renters around the world between February and July 2018, and took into account the responses of the 14,800 people who bought or rented a car (model 2018) in the past 90 days.
The general conclusion is clear: CarPlay users are more satisfied with the experience than those of Android Auto fans. On a scale of 1,000 points, with 1,000 being the maximum satisfaction, CarPlay achieved 777 points of its users against 748 Android Auto.
Despite this, not everything is just flowers for Apple: as expected, car owners equipped with one (or both) systems have stated that they prefer to use Google Maps as a navigation system. 56% of respondents gave preference to the Google product, while 23% stayed with Apple Maps and another 16% responded adopting mainly the Waze (which, it’s worth remembering, also belongs to Google).
Fortunately, this will soon no longer be a barrier to CarPlay from iOS 12 onwards, it will also be able to run third-party navigation systems, opening up the exclusive Apple Maps.
Overall, owners of luxury cars and cheaper cars have a satisfaction score similar to CarPlay and Android Auto: there were 766 and 765 points on average, respectively. The good news is that, in both cases, that satisfaction has gone up: there were 16 and 15 points more, respectively, compared to 2017, which means that companies are doing the right job, apparently.
In fact, CarPlay and Android Auto are so well on the tape with drivers around the world that they are quickly supplanting the systems included by vehicle manufacturers. Almost 1/5 of those interviewed by JD Power stated that they do not use the native solution of their cars and, of these, 70% replace it with another device, such as a smartphone (either independently or acting as a mediator between the car and the Apple system) or Google).
Do you agree with the results? Leave your opinions below!
via MacRumors
