So-called "instagram places" are the newest trend in social networks. Alluding to Instagram aesthetics, the term refers to visually harmonious and attractive spaces that help ensure the desired "perfect photo". Obsessed with the ideal click, some people even compromise their safety by diving into toxic lakes or posing on active railroad tracks. There are also those who profit from fashion and rent unstoppable environments designed especially for the use of digital influencers.
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In Brazil, exhibitions and shopping mall installations bring fun and colorful scenery that has attracted the attention of locals and tourists. Stay on top of the trend of unstoppable places and find out below some places beloved by Instagram users in the world.
Inspired by Instagram aesthetics, 'unstoppable' places yield good photos and become fashionable on the Internet. Photo: Nicolly Vimercate / dnetc
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What are unstable places?
It's no secret that almost every instagrammer's dream is to have the feed organized, filled with beautiful and harmonious photos. The popularization of Instagram has given way to a new parameter of visual appreciation, where it is not enough to share experiences on the social network. The moments need to be represented from visually pleasing clicks to attract the audience's attention and, consequently, many likes.
It is in this context that unstoppable places emerge, spaces whose aesthetic composition helps to make the publications feed attractive and harmonious. Scenarios considered ideal for the "perfect shot" vary, ranging from colorful environments designed for that particular purpose to somewhat unusual locations such as the city of Pripyat, Ukraine, next to Chernobyl, where the worst accident occurred. of nuclear history. Meet some of them below.
A lake in Novosibirsk, Russia has become a pilgrimage spot for influencers looking to produce perfect Instagram photos. With crystal clear turquoise waters, the lake makes up the background of photos of newlyweds kissing on its shores, of bathers practicing stand up paddle and influencers posing in a bikini or doing yoga in the sand.
But what sounds like a paradise is actually a dam where toxic waste from a thermoelectric plant that supplies the roughly 1.6 million inhabitants of Novosibirsk is released. Among the waste released into the fake lake are burnt charcoal, calcium salts and metal oxides, all of which make it a highly toxic and harmful waste to the skin upon minimal contact. Far from being pure, the waters of the "Siberian Maldives" are turquoise due to a chemical reaction.
The site of the worst nuclear accident in history has set the scene for countless photos of young people on Instagram. The phenomenon is largely due to the success of the HBO series Chernobyl series that shows the explosion of one of the reactors of the nuclear power plant of the same name in 1986. Tourists visit the city of Pripyat in Ukraine and take pictures with animals or touching toxic objects that survived the disaster. There are also those who take off their clothes to pose in the middle of the place. The somewhat morbid fashion yields more criticism than likes: most Instagram users demand respect from the victims of the nuclear accident.
Tourists are obsessed with a street in Hani, the capital of Vietnam. Known as the "train street", the road is cut off by a centuries-old railway line that runs extremely close to cafes and sidewalk houses on either side. The place attracted so many people looking for the perfect photo that on October 12, the government ordered the closure of cafes, which opened to cater to the visitor boom. According to the Vietnamese authorities, the measure was taken to protect the tourists themselves. Six days earlier, on October 6, a train was forced to change its route because there were too many people on the tracks.
SoHo Rooftop Living Room Designed as a Spot for Instagram Digital Influencer Use Photo: Amy Lombard / NY Times
Imagine a rooftop flooded with natural light, with high ceilings, gleaming hardwood floors, a rooftop deck, a furnished living room. ros gold, fitted kitchen with a floor-to-ceiling wine cellar and spotless white walls. Sounds like the perfect place to live, doesn't it? It turns out that although this apartment exists and is in Manhattan's SoHo neighborhood, no one lives there.
That's because the 222 square meter space was designed as a location for use by Instagram digital influencers. As might be expected, the price to pose in the "perfect scenery" high. Anyone who wants to rent coverage for a month needs to shell out the astronomical amount of $ 15,000 (about $ 60,260 in direct conversion).
The fashion of the unreadable places has also caught on in Brazil. In So Paulo, the FunCast exhibition created 28 interactive scenarios to help users produce perfect photos and videos for social networks. Colorful, the spaces have it all: from retro tubs to cotton clouds to giant unicorns. The show is on display until November 20 at Shopping Iguatemi Ribeiro Preto.
FunCast rene exhibition 28 "instagramable" scenarios Photo: Divulgation / Funcast
In Rio de Janeiro, in turn, the first instagramable space was inaugurated in July, at Botafogo Praia Shopping. With free admission, the environment features brightly colored walls with bright signage, as well as fun facilities such as ballroom rooms and showcases filled with pool noodles. Still in Rio's capital, the World's Sweetest Museum rene boxes decorated with brigadeiros, marshmallows and donuts for those who want to fill the Instagram feed with tone photos Candy color. The exhibition is on display at Shopping Village Mall in Barra da Tijuca.
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