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Uber use data from Serasa Experian to verify user registration | Productivity

Uber announced on Thursday (4) that it will start using Serasa Experian's database to check for new user information. The partnership between the companies has the purpose of validating the identity of consumers who prefer not to inform the credit card to the app. This data was needed first to ensure that the profile is true.

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The "U-check" tool will be applied to anyone registering for the application from this month on when the customer does not register a credit card with Uber. According to the company, cross-checking data should make travel increasingly safe and reliable.

Uber start validating user registrations by crossing data with Serasa Experian Photo: Thssius Veloso / TechTudoUber start validating user registrations by crossing data with Serasa Experian Photo: Thssius Veloso / TechTudo

Uber start validating user registrations by crossing data with Serasa Experian Photo: Thssius Veloso / TechTudo

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Data integration between Uber and Serasa Experian is performed automatically at the time of registration. The ride application delivers the information provided by the user, such as the social security number. Serasa, in turn, checks the identity of the person in its own database and sends a confirmation to the transport service.

Uber clarifies that it does not have direct access to passenger information. Data such as Serasa Score, for example, is not shared with the company. "U-check" is the first tool developed at Tech Center, a center located in So Paulo focused on developing security solutions for the service.

In April, Uber announced a similar initiative in partnership with Serpro, this time aimed at checking partner drivers. The company has now confirmed registration data with official information provided by the agency to find out if the CNH and vehicle data are authentic.

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