Uber is one of today's most widely used private transport applications. Available for Android or iPhone (iOS) phones, the app operates in over 100 cities in Brazil and 60 countries worldwide. However, despite its prominent position in the market, the company is also constantly involved in political cases and situations. The main accusations against the company involve security breaches, prejudiced and sexist attitudes, conflicts with taxi drivers, and malicious internal conduct.
Another noteworthy news was "Promoo Uber Plus", a widespread social scam in December 2018, which used the name of the travel app to attract people with alleged $ 300 discount coupons. the brand TechTudo prepared a list of some scandals that involved the name of the company.
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1. Uber Plus Discount Coupon Blow
In 2018, a scam aimed at the app's users fooled thousands of people. Fraud that promised discounts of up to $ 300 on the Uber Plus service was used to mislead people and steal information. The scam was dealt with as follows: A network of 155 sites and 86 fraudulent accounts pretended to be authentic Uber accounts. The trap claimed that users would have to fill out an online form to receive discounts. At this time, the criminals were stealing the personal and bank details of the victims.
PSafe detected scam using Uber name on fake pages and profiles Photo: Divulgao / PSafe
To apply credibility fraud, cybercriminals used a legitimate Uber advertisement. The survey for PSafe points out that more than 85,000 scam attempts have been made and the company recommends the use of discounts offered only through the official channels of the page.
2. Uber adopts sexist campaign
One of the company's biggest policies is related to machismo the brand has a history of sexist treatments internally and in advertisements. In one such case, the company would have launched in Lyon, France, a promotion to join Uber customers with "hot drivers". After the negative repercussion, the advertisement was immediately taken down and deleted from social networks. In addition, Uber Eats also launched a Wives Day promotion in India that invited women to walk away from the fire. The propaganda, which reinforces the idea that a woman's place in the kitchen, was not well accepted by users.
Uber Eats makes sexist propaganda, it reads "Dear Husbands, A Gentle Reminder That Today Wives Day, Let Your Wife Spend The Day Out Of The Kitchen" Photo: Disclosure / Uber Eats
The private transport company was able to provoke a real chill among the taxi driver class. According to taxi drivers, Uber is a trademark that favors the illegal exercise of the profession and should be prohibited. Practitioners also argue that unfair competition since Uber drivers do not comply with the regulations that taxi drivers are required to follow. The clash, which was already fierce, took on even bigger proportions after a scandal in 2017, when the company would have tried to profit from the taxi drivers' strike in Rio de Janeiro.
Uber vs taxis are among the policies of the private transport company Photo: Divulgao / Uber
The dispute between taxi drivers does not occur only in Brazil and extends to other countries. In France, taxi drivers have declared that Uber is doing "economic terrorism," lowering prices so that taxi drivers can't compete.
4. Uber tries to hurt rival company
Uber has also been accused of attempting to sabotage Lyft and other competing transportation companies in the United States. The company would have used strategies that undermine the credibility of rival service. Armed with disposable cell phones and credit cards, they would have hired a team responsible for thousands of canceled races on Uber rivals, making the applications unreliable to drivers. This US strategy would make it difficult for competitors to remain stable in the market.
According to The Verge, Uber's tactics aim to build driver-Uber loyalty, increase demand for the app, and reduce the cost of the race by profiting from the amount of services offered.
List brings Uber polemics Photo: Carolina Ochsendorf / TechTudo
5. Uber hides a cyber attack that has affected millions of customers
Cybercriminals would have been able, through a security breach, to penetrate the company's data systems. In this way, they would have collected information from more than 57 million people, including driver and users. In Brazil, 196,000 accounts had their data exposed, such as names, phones and emails. To solve the situation, the company would have paid hackers $ 100,000 to destroy the information. The brand claims that none of the collected data was used for criminal transactions.
To make matters worse, Uber would also have concealed the attack, which occurred at the end of 2016, until December 2017, when it was exposed through an information leak. The company acknowledged that it did not handle the attack correctly and apologized to users.
Via Business Insider and The Verge
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