Uber announced, on Monday (7), the launch of a new premium travel category in Brazil, the Uber Comfort. The news, available in the United States a few months ago, allows passengers to determine the level of conversation with drivers, as well as the air conditioning temperature of the car. The features, coming to the country in November, will also be available at Uber Black.
The category arrives to replace Uber Select, positioning itself in the price range between UberX and Uber Black. The launch is part of a Uber initiative to standardize its services worldwide. The goal is to provide extra comfort for users already using the private car app, available for download on Android and iPhone (iOS).
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Uber Comfort: new category allows you to avoid conversations and choose car temperature Photo: Divulgao / Uber
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According to the company, the Uber Comfort feature more modern cars, larger interior space and more experienced drivers. The main change is in the "Travel Preferences" screen, where the user can select some options for the car's temperature and choose between talking or having a quieter trip.
According to the general director of Uber in Brazil, Claudia Woods, the company seeks to listen to users to understand their needs and wants. "A lot of people have gone through situations like this. You get in the car tired and all you need at that moment is a little quiet. Or when you just look for a more comfortable trip to go out to dinner with your friends," he adds.
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