Two books covering different sides of Steve Jobs are released

A few weeks ago, we commented on two works awaited by fans of the Apple universe. The first is the book by the former Apple employee and creator of the iPhone keyboard, Ken Kocienda, called “Creative Selection”; the second is Steve Jobs’s daughter’s memoir, Lisa Brennan-Jobs, called “Small Fry”.

Now, both works are available and, in them, the authors analyze – each through their own perspective – their relations with Steve Jobs.

“Creative Selection”

Ken Kocienda's book

In Kocienda’s work, the former Apple software engineer takes a look inside Apple’s design through his involvement with one of the most important moments in the company’s history: the launch of the first iPhone. In addition, he defines seven “elements” that he considers essential for Apple’s success in developing its software (“inspiration”, “collaboration”, “skill”, “diligence”, “determination”, “taste” and “empathy” ).

Kocienda describes how each of these items contributed to Apple’s relentless search for innovative ideas and solutions that ended up captivating millions of customers around the world. In addition, he chronologically reports different events from when he joined Apple in 2001, until the days before he left the company, 15 years later, such as the creation of Safari, the development of the Mail app and the original iPhone keyboard.

Although he never had the opportunity to demonstrate his work with the iPhone keyboard to Jobs, Kocienda had that chance several times when developing the keyboard for the first iPad. The author shares the experience of this demonstration in the first chapter of the book, describing how he had planned to offer users the ability to choose between a keyboard similar to the Mac and one similar to the iPhone.

He turned to look directly at me.

“We only need one of these, right?”

It is not what I was expecting. I think I may have swallowed it hard. Steve was still looking at me and then, with a half shrug, I said, “Yes … I think so.”

Steve fixed me up a little and asked, “Which one do you think we should use?”


Steve kept looking at me while I thought about my answer. He never moved his eyes to anyone or anything. He was completely present. There he was, seriously considering my idea of ​​Apple’s next big product. It was exciting. He thought for a few seconds about what I had just said and what he had seen on the iPad. Then he announced the demonstration verdict.

“OK. We go with the bigger keys. ”

“Creative Selection” is available on the iBooks Store (R $ 50) and on Amazon (ebook, also R $ 50). The audiobook is available from Audible (R $ 80).

“Small Fry”

Cover of "Small Fry", Lisa Brennan-Jobs memoir about Steve Jobs

In her memoir, Lisa recalls her troubled relationship with her father – who did not assume her fatherhood until adolescence – and the constant problems faced by her and her mother, Chrisann Brennan. Lisa lived with Jobs throughout her adolescence and, in the work, claims that he emotionally blackmailed her to manipulate her. Furthermore, when she started showing independence, he accused her of not wanting to be part of the family.

Throughout the book, Lisa reports innuendo, hurt, contempt and rejection, as well as more intimate details. She further details the controversy surrounding her name – Jobs declined to admit that he had named Apple’s first computer in honor of her. Years later, the founder of the Apple admitted to Bono, lead singer of the band U2, that this was the reason for the name “Apple Lisa”.

Born on a farm and named in a field by her parents, Lisa Brennan-Jobs’ childhood – daughter of Chrisann Brennan and Steve Jobs – developed in the rapidly changing Silicon Valley. When she was young, Lisa’s father was a mythical figure who was rarely present in her life. When she got older, her father took an interest in her, taking her to a new world of mansions, vacations and private schools. His attention was exciting, but he could also be cold, critical, and unpredictable. When her relationship with her mother collapsed in high school, Lisa decided to move in with her father, hoping that he would become the father she always wanted him to be.

In a strong passage, Lisa points out that when her mother asked Jobs to buy him a house, he visited the place and then bought it for himself and his new wife, Laurene Powell Jobs. To StarTribune, the work is a terribly sad reading and memoir “of a woman who longed for acceptance and fatherly love from a man who was unable to give”.

“Small Fry” is on sale at the American iBooks Store (US $ 26) and on Amazon for R $ 108 (physical book) or R $ 42 (Kindle version).

via AppleInsider