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Tony Fadell recalls curiosities about the iPod; Lisa Jackson and Alan Dye give interviews

If you have been following the news of the Apple universe for some time, then you may have heard of Tony Fadell, former vice president of engineering at Ma. iPod”Took a free day to answer some questions about one of the most successful products in the history of technology.

Based on the seven years he worked at Apple, Fadell believes the success of products like the iPod and iPhone is due to the fact that they were launched “at the right time” the process of creating and producing the iPod, incidentally, surprised even Steve Jobs, since the company was able to launch the first model of the gadget after 10 months of development only.

Everything went so well at the time that Fadell infers that it would not change the way things happened:

Would you change anything on the original iPod hardware using the technology available at the time of release?

Not at all did we do the best we could with what was available at the moment. I bet the entire product and business on a small processor startup unknown that it failed us on a previous occasion. Most large companies would NEVER do something so risky.

At one point, Apple signed a $ 4 billion deal with Samsung to secure memory supply. flash that would be used in iPod nano Such negotiation was also critical to the development of the iPhone a few years later.

The same strategy around the iPhone and NAND memory. I remember the long nights at the end of 2005 negotiating this deal with Tim Cook, Jeff Williams and occasionally Steve Jobs. Brave and brilliant.

I remember the day Steve called me to go to the Council Room to personally sign a $ 4 billion purchase order with Samsung for the (iPod) Nano flash. Are you sure we are asking for the right material? Will it work, really? ”It was the largest single order Apple had ever made.

The executive also answered other questions about the user experience with the iPod and stated that Ma was "afraid" to invest in the digital music market dominated at the time by Sony (even with the existence of iTunes).

One of the most curious answers is related to iPod expansion for Windows users. Some may not know, but the iPod was initially designed to work exclusively with the Mac because Apple used the FireWire connection, and there was no version of iTunes for PC. For the good of business (and thanks to the journalist Walt mossberg), however, Ma had to set aside its "egos" and open its hardware (and software) to the competing system.

Yes, (iTunes on Windows) plus USB 2.0. These two very difficult choices were transformative for a great product that would otherwise remain a niche. This is called courage.

Fortunately, our good friend @waltmossberg helped us (or, I must say, “convinced skeptic Steve”) to make the (highly religious) decision to take the iPod to the PC!

So we should say thanks, Walt.

Lisa Jackson

Apple's vice president of environmental, political and social initiatives, Lisa Jackson, also went public to talk about some recent activities of Ma. More precisely, the executive spoke with the The independent about the company's latest environmental and sustainability actions.

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Source: https://kopitiambot/2018/09/14/apple-to-invest-in-mangrove-forest-protection-and-restoration-in-colombia-lisa-jackson-says/

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Apple's focus on contributing to the environment means the company has had to change some old practices. Now, according to Jackson, an Apple team is responsible for ensuring that environmental impact and initiatives are considered when working on new products; It's a "virtual team" made up of Apple employees, all working from their own areas of the company.

We kept everyone where they were and started building a virtual team of people across the company who, in addition to everything they do, have the sensitivity and understanding of our goals regarding climate and material change. Over time, this group has grown larger and advanced in the supply chain now we regularly discuss with designers very early in the (creation) process.

Despite all the work Apple has done (and still does) for the environment, Jackson acknowledges that the company is not yet at its peak, and that this is an “eternal” kind of work.

For me, we will always try to follow innovations, but we never want to stop them. By definition, we are left behind with respect to innovations. If Apple is working on some new material, we'll have to figure out how to recycle it. But we also work in harmony enough to say: Since you are specifying a material, is there a way to specify that kind of recycled material?

Jackson discussed the fact that Apple was able to recycle the components used in the Taptic Engine for the iPhones 11 and 11 Pro, saying that while it seems like a small step, it greatly reduces the impact on the environment (especially in mining). .

Alan Dye

Apple's vice president of interface design, Alan DyeLoves to brag about some of his contributions to Apple Watch, the executive has already told how the device's dials are created including those natural elements released with the Series 4.

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Image: https://www.t3/news/you-apple-watch-is-getting-new-watch-faces-straps-and-features-soon

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For Dye's latest Apple Watch conversation, released during the 60th edition of the HODINKEE podcast, involves the creation of the new watchOS 6 dials designed for the Apple Watch Series 5. Check out the podcast description:

The day after the Apple Watch Series 5 announcement last month in Cupertino, I had the opportunity to sit down with Alan at Apple Park to talk about the latest generation watch, how he is maturing and developing on his own, and what unique challenges does Apple Watch design have. Alan himself is a watchman (not unlike other Apple people), so we also learned from the horoscope inspirations present in watchOS and how Apple Watch sparked more talk about watches in the 21st century. This conversation was fantastic and I look forward to sharing with you all.

You can listen to an interview on the Hodinkee page, Apple Podcasts, or Spotify.

via 9to5Mac: 1, 2, 3