Lisa Jackson

Tony Fadell recalls curiosities about the iPod; Lisa Jackson and Alan Dye give interviews

If you’ve been following the news from the Apple universe for some time, chances are, then, that you’ve heard of Tony Fadell, former vice president of engineering for Apple. The so-called “father of iPod”Took advantage of a free day to answer some questions about one of the most successful products in the history of technology.

Based on the seven years he worked at Apple, Fadell believes that the success of products like the iPod and iPhone is due to the fact that they were launched “at the right time” – the iPod creation and production process, by the way, surprised even Steve Jobs, since the company was able to launch the first model of the gadget after 10 months of development, only.

Everything went so well at the time that Fadell inferred that it would not change the way things happened:

Would you change anything about the original iPod hardware using the technology available at the time of launch?

Not at all … we did the best we could with what was available at the time. I bet the entire product and business on a small processor startup stranger who failed us on a previous occasion. Most large companies would NEVER do something so risky.

At one point, Apple signed a $ 4 billion deal with Samsung to guarantee the supply of memories flash that would be used in iPod nano – this negotiation was also fundamental for the development of the iPhone, some years later.

The same strategy around the iPhone and NAND memory. I remember the long nights in late 2005 negotiating this deal with Tim Cook, Jeff Williams and occasionally Steve Jobs. Courageous and brilliant.

I remember the day Steve called me to the Council Room to personally sign a $ 4 billion purchase order with Samsung for [memória] flash of [iPod] Nano. “Are you sure that we are asking for the right material? Will it really work? ” It was the biggest individual order that Apple had ever made so far.

The executive also answered other questions about the user experience with the iPod and said that Apple was “afraid” to invest in the digital music market, dominated by Sony at the time (even with the existence of iTunes).

One of the most curious responses is related to the expansion of the iPod for Windows users. Some may not know it, but the iPod was initially developed to work exclusively with the Mac – because Apple used the FireWire connection, and there was no version of iTunes for the PC. For the sake of business (and thanks to the journalist Walt Mossberg), however, Apple had to put aside its “selfishness” and open its hardware (and software) to the competing system.

Yes, [o iTunes no Windows] plus USB 2.0. These two very difficult choices were transformative for a great product that would otherwise remain a niche. This is called courage.

Fortunately, our good friend @waltmossberg helped us (or, I must say, “convinced skeptical Steve”) to make the (highly religious) decision to take the iPod to the PC!

So, we must say … thank you, Walt.

Lisa Jackson

Apple’s vice president of environmental, political and social initiatives, Lisa Jackson, also went public to talk about some recent Apple activities. More precisely, the executive spoke with the The Independent about the latest environmental and sustainability actions of the company.

Lisa Jackson

Apple’s focus on contributing to the environment means that the company has had to change some old practices. Now, according to Jackson, an Apple team is responsible for ensuring that environmental impact and initiatives are considered when working on new products; is a “virtual team” made up of Apple employees, all working from their own areas of the company.

We kept everyone where they were and started building a virtual team of people across the company who, in addition to everything they do, have the sensitivity and understanding of our goals in relation to climate and material changes. Over time, this group got bigger and moved up the supply chain – now we regularly discuss with designers very early in the process [de criação].

Despite all the work that Apple has done (and still does) in favor of the environment, Jackson recognizes that the company is not yet at its peak, and that this is an “eternal” type of work.

For me, we will always try to follow innovations, but we never want to stop them. By definition, we are left behind in relation to innovations. If Apple is working on some new material, we’re going to have to figure out how to recycle that. But we also work in harmony enough to say: as you are specifying a material, is there a way to specify that type of recycled material?

Jackson discussed the fact that Apple was able to recycle the components used in the Taptic Engine of the iPhones 11 and 11 Pro, stating that, despite appearing to be a small step, this action will greatly reduce the impact on the environment (especially in mining) .

Alan Dye

Apple’s vice president of interface design, Alan Dye, loves to brag about some of his contributions to the Apple Watch – the executive has already told how the device’s dials are created – including those natural elements, launched with the Series 4.

Tim Cook during Apple Watch presentation

Because Dye’s last conversation about the Apple Watch, released during the 60th edition of the HODINKEE podcast, involves the creation of the new watchOS 6 dials, designed for the Apple Watch Series 5. Check the podcast description:

The day after the Apple Watch Series 5 announcement last month in Cupertino, I had the opportunity to sit down with Alan at Apple Park to talk about the next generation watch, how he sees the device maturing and developing on its own, and what unique challenges the Apple Watch design has. Alan himself is a watchman (not unlike other people at Apple), so we also learned from the horological inspirations present in watchOS and how the Apple Watch sparked greater conversations about watches in the 21st century. This conversation was fantastic and I look forward to sharing it with all of you.

You can listen to the interview on the Hodinkee page, on Apple Podcasts and or on Spotify.

via 9to5Mac: 1, 2, 3