Known as the post Black Friday hangover, Cyber Monday is the second purchase chance for fans of electronics and computer products, including mobile phones, such as tablets and smartphones.
In Brazil, the event picked up momentum in 2012 and, since then, is serving as a less complicated and more advantageous alternative for those who prefer not to take chances in the chaos of Black Friday.
What is Cyber Monday?
Cyber Monday is a commercial event that is not widespread in Brazil compared to Black Friday, for example.
However, cyber Monday can be the perfect opportunity for those who choose not to face the queues at physical stores and the congestion at shopping sites, a characteristic characteristic of Black Friday.
The discounts are practically the same, although participation is more restricted to department stores and computer companies, as the focus of this event is on technology items in general, such as smartphones, laptops, computers, tablets, watches and smart bracelets.
Cyber Monday was created in 2005 by the National Federation of American Commerce, in an attempt to further boost year-end sales in the retail trade.
In addition to Brazil and the United States, other countries also participate in Cyber Monday, such as Canada, Chile, China, Colombia, Germany, Ireland, Japan, Portugal and the United Kingdom.
When is Cyber Monday 2017?
Cyber Monday’s official date is November 27, although retailers can start earlier and at different times.
There is no specific start time for Cyber Monday.
Each store offers its offers at different times.
Most stores start bringing their first promotions in the morning, between 9am and 10am.
While others can start as early as midnight.
How to prepare for Cyber Monday 2017
There are not many secrets to a safe purchase during Cyber Monday.
The first is the most basic, but functional: buy only at stores you know.
Take advantage of this period to enter the website of brands and stores you know and sign up for their newsletter systems to receive an email first hand with their respective discounts.
Be wary of absurd discounts, like iPhones for $ 500 or Galaxy S8 for free when buying a school backpack.
Search for the reputation of the store or website on the PROCON website, which features a monthly updated list of sites not recommended.
Still, be wary of too low prices in stores that are not on that list.
In addition, make sure that the https: // protocol is active during checkout (it is represented by a lock icon in your internet browser).
Below, some tips that Stella shared in the article about Black Friday and that apply to Cyber Monday:
- Remember that you have 07 days to return the product you bought, if you don’t want it anymore, from the date it arrived at your home.
Read the terms of delivery terms and the exchange and return policy before closing the purchase.
- Paying in cash by bank slip or credit card is the method that yields the most discount.
If using another method, calculate the interest involved in the installments.
- Prefer the most popular payment methods.
Boleto, credit card, PayPal, MercadoPago, PayU, PagSeguro and Moip are some of them.
Do not buy on sites where the only accepted forms of payment are the boleto bancário or bank deposit.
So, do you know what you’re going to buy on Cyber Monday this year?
* This article may be updated and republished in the future.