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‘Tinder dos zodiac’ makes kitty to keep Joinder.me alive; understand

'Tinder dos zodiac' makes kitty to keep Joinder.me alive;  understand

Joinder.me is a relationship app launched in January 2015, available for Android and iOS. Recently redesigned, the ‘Tinder dos Signos’ proposes to bring people together from the combination of the birth chart. With a free version, the app has a recipe that promises success: astrology and «match». The mixture of two such hot topics, however, does not guarantee absolute triumph in such a disputed niche. In order to speed up and expand the application to different cities, the founders are betting on a «virtual kitty» to maintain investments in new resources.

Joinder.me: ‘Tinder dos Signos’ joins couples based on birth chart

1 of 5 Joinder.me aims to unite people according to sign compatibility – Photo: Carolina Ochsendorf / TechTudo

Joinder.me aims to unite people according to sign compatibility – Photo: Carolina Ochsendorf / TechTudo

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The Information Architect, Carla Ribeiro, realized as a user of dating apps, that the whole process was too superficial. In the chats of old, for example, it was possible to talk for a longer time and learn more deeply about people’s history. “I didn’t identify myself with any apps and I already used astrology in my personal life, so I had the idea to create Joinder.me. For me, the application is a way to revive the less superficial relationships of the chats, a way of bringing people together by their characteristics in common ”.

2 out of 5 Joinder.me was created to supply a need – Photo: Gabrielle Lancellotti / TechTudo

Joinder.me was created to supply a need – Photo: Gabrielle Lancellotti / TechTudo

With the slogan “we are the app that uses the stars to bring your ideal match to you”, the app uses the combination of signs (synastry), determined by each user’s astrological maps, to promote ‘encounters’ based on affinity. Joinder.me uses users’ geolocation as well as the integration of Facebook accounts to work.

3 out of 5 To register for the app, you need to answer four initial questions – Photo: Carolina Ochsendorf / TechTudo

To register for the app, you need to answer four initial questions – Photo: Carolina Ochsendorf / TechTudo

Only allowed for people over 18, it also has the role of Star Counselor, a kind of best friend, who gives tips on the personality of their suitors while users are chatting. It is also possible to apply the Interest Filter, in which people of certain signs can be excluded or prioritized.

Upon entering, users will have to answer four initial questions: sexual orientation, the profile of the partner sought, date and time of birth. From then on, the application shows the percentage of compatibility between those registered based on the birth chart, which is capable of making an assessment of a person’s personality based on the position of the birth stars on the day and time of birth.

The combinations are not guaranteed, but they offer a better chance of the match being successful thanks to the work of an astrologer, who used the love synastry based on Sun, Mars and Venus of each sign, which are related to people’s love lives. The professional made all possible combinations of the 12 signs of the zodiac, an aspect of facilitating compatibility between users who are looking for a pair.

4 out of 5 Joinder.me has a resource that gives users advice while talking to potential partners – Photo: Carolina Ochsendorf / TechTudo

Joinder.me has a resource that gives advice to users while they are chatting with potential partners – Photo: Carolina Ochsendorf / TechTudo

What were chats like in the past?

Before the MSN fever, online chat rooms, or simply chats, were born in the 90s, along with the spread of the Internet. With low network consumption, the means of communication was the favorite of young people and adults of the time. To talk, it was necessary to enter rooms divided by name, age group or subject. Joinder.me must gain resources that revive these conversations, improving the way to connect people.

The entire process of improving the application comes from the feedbacks of users, who write to the Joinder.me team both to ask for something, to give ideas or even to tell their stories. “Our difference is that we are concerned with the interaction process. I spend the night answering e-mail and when I talk to users I see that it is having an effect, I don’t think about giving up ”, says Carla.

5 out of 5 Joinder.me -3 – Photo: Carolina Ochsendorf / TechTudo

Joinder.me -3 – Photo: Carolina Ochsendorf / TechTudo

However, a startup does not live by effort alone. Joinder.me is looking for improvement in terms of speed, expansion to more people and Brazilian cities, in addition to the experience of using the application that still needs to move forward. For this, bet on a virtual kitty to get the necessary development money and perform the upgrade. Of the amount collected, 22% goes to the webservice, 29% to the Android version, 37% to iOS (on the iPhone) and 12% will be used to pay the Kickante fee – the crowndfunding site where the proposal is hosted. The rewards go from R $ 10 to R $ 500 and have as gifts a book, Astral Map, going through stickers of the signs and free months in the future premium version of the app.

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