Apple's new products are already on the doorstep and we're sure to see Tim Cook & co much more often, giving interviews and talking about their products.
Most likely for a more commercial rather than entertainment purpose, Ma's CEO appeared today in an exclusive interview for “Good Morning America” ABC News) and told interviewer Robin Roberts about the company's new products.
The first subject that came up was the iPhone 7; the interviewer asks what makes him different from the others. The answer was something we are tired of hearing: "This is the best iPhone we have ever created." After the famous sentence, he mentioned the differences of the new devices, nothing new for those who saw the keynote or for those who follow the : better photo quality, longer battery life, improved performance and the presence of stereo speakers.
Then Roberts recalled that there is something "missing" in it: the 3.5mm audio output, of course. She asked why they said that removing it would be a "courageous" solution. For the company, Cook said that wireless technology is "the future" and that they wanted to reach that future as quickly as possible. He further added that the audio outlet took up a lot of space on the device; when removing it, they were able to increase the battery and put the stereo speakers.
Soon after, the interviewer asked the CEO of Ma his opinion about the concern of many people about wireless headphones, the AirPods. Many wonder if they would have any features similar to the "Search iPhone" as they should fall and get lost easily. Cook quickly remembered the case that holds the headphones magnetically attached, without danger of losing them if you keep them there. Specifically about whether they would fall out of their ears, he says that the “fault” of the headphones in the past was due to the fact that the wires apply weight to them. So, since AirPods don't have wires, they won't easily. He even says that they have used them walking, on treadmills, etc. and that “none ever fell”. Ah! Of course, he had to use a very characteristic phrase to describe them: "They are absolutely magical."
In another part of the interview, Cook talked a little about augmented reality and virtual reality. Saying that both are interesting, Ma's CEO highlighted augmented reality as the one that probably opens up a much wider range of possibilities. For example, it is possible to interact with people both in the real world and with objects or people in the virtual environment. As for virtual reality, he admits that it is a great option for education and games, but that it generates little commercial interest.
Apparently, the interview is much bigger than the videos they released this morning. Therefore, new stretches may still appear for the week.
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Tim Cook & co
Tim Cook and his troupe are visiting several places in New York. The CEO, Angela Ahrendts, Greg Joswiak and Eddy Cue appear in some photos of the meetings at a store in Ma and at a public school in Brooklyn.
Visiting Apple World Trade Center with @Tim_Cook, @Cue and Joz. Excited for Fridays launch! pic.twitter/R4uUMQMc65
– Angela Ahrendts (@AngelaAhrendts) September 13, 2016
Visiting the Apple World Trade Center with @Tim_Cook, @Cue and Joz. Excited for this Friday's launch!
Thanks PS 161 in NYC for a great visit. Inspiring to see how teachers use iPad to make a big difference for students pic.twitter/j8W44SWKOR
– Tim Cook (@tim_cook) September 14, 2016
Thank you PS 161 school in New York for the last visit. inspiring to see how teachers use iPad to make a difference for their students.
Cook also passed through the offices of Wall Street Journal still without disclosing the purpose of the visit and took the opportunity to play with one of the journalists, who tweeted on the CEO's comment:
Apple's @tim_cook is visiting the WSJ offices. He just walked by our PC-covered desks and said, "you guys should have Macintoshes."
– Miriam Gottfried (@miriamgottfried) September 12, 2016
@tim_cook Apple CEO is visiting the WSJ offices. He just passed the tables full of PCs and said "you should have Macintoshes".
(via 9to5Mac)