The days after Apple events always have their peculiarities: many developer discoveries and early adopters digging into new products and systems, compliments and complaints from all sides and, of course, interviews with key company executives. Of course it could not be different in this hangover from WWDC19.
Talking to the journalist CBS Evening News, Tim cook focused on the subject that has governed all his recent interviews: privacy. More specifically, the CEO talked about the new tool “Sign in with Apple”, which gives a fast authentication alternative to app users without compromising their privacy, such as Google and Facebook similar options.
According to Cook, the reason for the novelty was not to bristle or create a counterpoint to the so-called irresponsible practices of its competitors, as much has been speculated in the hours following the announcement. Apple's idea would simply be to focus on user privacy to empower them:
You know, we're not teasing anyone. We focus on the user. And the user wants the ability to navigate the most diverse parts of the internet without being under constant surveillance. We are moving forward with privacy protection policies and I think this is a very reasonable request that people make.
While ensuring that the ad was not motivated by competition, Cook couldn't help but talk about the privacy scandals Facebook has been getting into.
People are taking offense more at this. I think that's good, because we need to address this issue. You can imagine an environment where everyone begins to realize that there is no privacy, and if there is no privacy, your freedom of expression disappears. Because now you will think about how everyone will know everything you do. This is not good for the country, nor for democracy.
Cook did not comment, however, on Apple's controversial decision to make the “Sign in with Apple” obligatory For all apps that want to include authentication buttons this, anyone who wants to place (or maintain) a “Login with Facebook / Google” button in their app must necessarily include the analogous option from Ma. Some developers have considered the authoritarian and monopolistic decision.
Cook's full interview with the journalist will be broadcast tomorrow, and we will be here to comment on any other relevant statements, of course.
Executives talk about iPadOS
While Cook talked about privacy, senior vice president of software engineering Craig Federighi and the vice president of software technology Bud Tribble sat with the CNET to share details about these and other announcements made at WWDC19.
Federighi, for example, talked a little more about Apple's decision to create the iPadOS as a "brother" system of iOS, but with its own characteristics:
It has become a truly distinctive experience. Not an iPhone or Mac experience. The name is an acknowledgment of that. We have expanded the domain where people can say that the iPad is the best solution.
Tribble, in turn, also talked about the “Sign in with Apple”, defending its enhanced privacy controls.
It's not absurd to say "hey, it would be great to have it (fast authentication) without the data collection part". Our whole point of view is based on giving the user more control over things like their personal data.
Tribble gave this and other examples, such as the new iOS 13 feature that gives users the option of allowing an app to detect its location only once, to state that “Apple has done more than most to push the industry forward and it's been an example of how to do that. ”
The executive also touched on other privacy issues, such as the new Safari standard setting that reduces the action of trackers and HomeKit's new security features (as well as standard-certified routers), all designed to protect user privacy and integrity: “The last thing you want your home with lamps and switches open to the internet,” he said. Tribble
via AppleInsider, MacRumors