Tim Cook talks about privacy, power of change and quotes Steve Jobs in a speech to Duke University graduates

As disclosed last January, Tim Cook was invited to speak to the 2018 graduates of Duke University, in which the CEO of Apple obtained his MBA in 1988 and, since 2015, remains a member of the board of directors.

Excited to be back Duke to speak and spend time with @JonScheyer and @GraysonJAllen

Although the speech is similar to those that Cook has made in previous years, he addressed an important issue for technology companies today and fundamental for users around the world: ensuring privacy.

We refuse the excuse that getting the most out of technology means giving up your right to privacy. So we chose a different path: we collect as little information as we can, and when she is with us, we are cautious and respectful. Because we know it belongs to you. In all senses, the question we ask is not what we can do, but what we should.

The main theme of Cook's speech revolved around the power of transformation and social responsibility, citing important events such as the #MeToo and #TimesUp campaign, which fight against abuse and sexual harassment in the workplace.

The CEO also portrayed the situation that immigrants face in the United States and those who struggle to guarantee the rights of this group, inferring that "the only most hopeful future involves all those who want to help".

Congratulations and thank you @DukeU class of 2018! Graduates, be fearless!

Cook recalled Apple co-founder Steve Jobs and said he was lucky to have been a friend and apprentice to a person who knew he could change the world from one idea, one way.

Steve's vision was that big ideas came from a relentless refusal to accept things as they are, and the same principles govern Apple's philosophy today.

Still on empowerment, Cook said there is no better time for change than this, asking everyone to use the power they have been given for good.

It's hard to believe that it's been almost 30 years since I was celebrating with my @DukeU colleagues and these longtime friends. I am honored to be part of the # Duke2018 speech today!

Cook cried out to everyone not to accept the world without question; he also said that no major challenges were solved and that no improvement was achieved without people trying something different, an allusion to Apple's great mantra “Think Different” ("Think Different").

via 9to5Mac