Tim Cook participated this week, remotely (because he could not be in Washington), of the event "Champions of Freedom" promoted by the Electronic Privacy Information Center (EPIC). The Apple CEO delivered a beautiful speech focused on privacy and data encryption, as reported by TechCrunch.
Quite frankly, Cook said that he and Apple as a whole "reject the idea that our customers should compromise between privacy and security." The executive believes that companies must balance these aspects and that everyone has a fundamental right to privacy.
Cook did not spare (in) direct payments to competitors such as Google, Facebook and Twitter, which depend on the collection of information from users to make their business profitable. “We think this is wrong. It's not the kind of company Apple wants to be. ”
Taking advantage of the heat of the launch of the new Google Photos, Cook reiterated that Apple seeks to give users full control of information and that, although free services may seem attractive at first, consumers will one day realize that personal data such as email is not worth sharing, search history and even family photos in return.
Speaking of cryptography, Cook also said that he completely disagrees with companies that leave backdoors so that government agencies have access to consumer data. Still in 2013, the American government said it was impossible to break the encryption of iMessage. In February of this year, Cook himself participated in the White House cyber security summit, which dealt, among other things, with data encryption. The executive also addressed this in a recent interview with Charlie Rose.
EPIC is a non-profit research center that deals precisely with privacy, freedom of expression, democratic values, etc.
