It aired last night at CNBC, the second part of the interview with Tim Cook in the program “Mad Money”, by the presenter Jim Cramer. Although it did not give out fleshy information and speculation fuels as it did the night before, the second block of the interview touched on important issues, such as Apple's dispute with the FBI, the company's large-scale aspirations and the people Cook personally admires.
Regarding the battle for user security and questions about the limits of espionage and the invasion of privacy by the American government, Cook declared that Apple has always worked together with law enforcement and law enforcement agencies. The San Bernardino case, however, crossed a line from the moment it demanded from the company a product that did not exist and that would potentially endanger the safety of millions of users, says the CEO of Apple, who continues:
The government as a whole has become very dysfunctional in the United States and other countries, too. I believe that this places more responsibility on ordinary citizens and companies to help promote change and improve things. () We are all responsible for changing things.
Moving to “less worrying” issues, Cook talked about the things that move him and Apple, what the company fights for and aspires to in the world (spoiler: money). According to the executive, Ma conducts its business in the most “right and fair” way possible, trying to never forget environmental responsibility, its employees and human rights. The benefit to human beings and the planet, after all, is the main aspiration of Ma, Cook notes, highlighting products such as FaceTime and iPad in education:
Whether at Steve's Apple or I don't see myself as “my Apple” today, I'm his CEO. We are always committed to building the best products on the planet to enrich people's lives. In this way, we want to change the world through our products, and with them give people the ability to do things they couldn't do before.
Finally, in a small (and rare) peek into Cook's life and personal things, Cramer asked who he admired. As expected, Steve Jobs was the first person to be mentioned; his successor completed the response with the names of Robert Kennedy and Martin Luther King, citing his unconditional struggles for advances in human rights and inclusiveness. “I have a lot of faith in inclusiveness,” concluded the CEO.
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Going back to talking about Tim Cook, the guy must be very busy: he participated last night in the 2016 edition of Met Gala, The Met's most popular fashion event, which this year is being sponsored by Apple itself. The theme of the exhibition opened yesterday is the relationship between fashion and technology; The Apple Watch and wearable devices were, of course, an important part of the display.
The big star of the night was obviously Sir Jonathan Ive, who spoke a lot for the report of Business of Fashion about the event.
Regarding the decision to sponsor this year's Met Gala, Ive declared that Apple is not a fashion company, but every day its products are closer to this paradigm.
It doesn't matter whether we declare ourselves interested in fashion or not: we are making products that are more and more personal products that you use and that you “wear” every day. () I think we have always had a very clear, very unique approach on how to design products that are more familiar to people and more established in terms of their categories. It is very difficult to have that same clarity and uniqueness when you are not absolutely confident in the subject.
Speaking a little about the Apple Watch and the relatively negative results brought by the watch so far, Ive commented that it is natural for its growth to be greater as the product develops and gains new features.
You would be surprised about some of the things that you were sure the iPhone did and, in fact, did not. Obviously, this is a new category for us, one that we see with absolute naturalness because we think in such an authentic way. We are not being opportunistic in the way that our competitors are. We are not thinking “well, this is a market with potential”. That couldn't be more of a liar.
When talking about the event itself, the designer praised the calm and serenity of the exhibition, comparing it with the work of the designers themselves:
In our work, we always try to design things in a way that you don't realize the problems that we had to solve. That's the designer's job: solving problems and exploring, but not pulling you through all the problems we had. I was just annoyed to have to leave (the exhibition).
The gala event also had the presence of Laurene Powell Jobs, alive from Steve, as well as celebrities of the caliber of Taylor Swift, Beyonc, Kim Kardashian and Kanye West. Although it was not broadcast, some moments, including excerpts from Ive's lines, can be seen here.
(via MacRumors, 9to5Mac)