After yesterday's keynote, Tim Cook sat down with journalists Chris Hayes, gives MSNBC, and Kara Swisher, of Recode, for an interview at Lane Technical College Prep High School, the school where the event was held.
The conversation was filmed and become the sixth episode of the series Revolution, which brings chats with various leaders from the world of technology; as several points of the interview have already been published, let's take a look at them below.
Of course, one of the main themes of the conversation was education, and Cook repeated a phrase he said some time ago, that "education is the great equalizer of people", adding that the root of society's problems lies in its plots that have access to quality education. The CEO also said that the world needs to be comfortable with the idea that “education is forever. Jobs will be cannibalized over time and replaced by others ”.
The executive also made a point of adding that, although Apple is increasingly striving to create valuable tools for the educational segment, its products will never serve to replace teachers. He explained that the products are tools that are meant to help people, not replace them, adding that the new iPad at $ 300 can be “a very reasonable expense”, considering that teachers and schools do not need to replace tablets every year .
New campus in the USA
Another subject on the agenda was Apple's plan to build its third US campus. Cook did not reveal in what state the new space will be erected, but he took the opportunity to make a veiled review Amazon, which recently announced a list of 20 finalist states for the construction of its own campus.
"We don't run beauty contests," said Cook, saying that in these cases what happens is that "a lot of people end up working hard so that the company ends up selecting just one winner", which creates a lot of losers. "That's not Apple's thing," concluded Tim.
Journalists also questioned Cook about Facebook's recent data scandal, prompting the executive to reiterate his call for regulation that moderates companies' use of consumer data. The CEO also said that he would never make Apple consumers a product (if you read between the lines, you can see Tim whispering very quietly: “Did you hear, Google?”):
The truth is that we can make a lot of money if we make our consumers profitable, if our consumers were our product. We chose not to do that. We are not going to traffic your personal life.
When asked what he would do if he were in Mark Zuckerberg's current situation, Cook was adamant: "I wouldn't be in his situation."
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Cook's full video interview will air on April 6. If other interesting subjects are displayed, we will return to this post with new information.
Update by Rafael Fischmann Mar 29, 2018 at 12:00
Now, we already have some videos of the interview for those who want to check it out: