As we advanced last May, Apple's CEO, Tim cook, attended the graduation ceremony of Tulane University last Saturday (18/5) in New Orleans (Louisiana, United States). During the event, Cook received an honorary degree from Tulane and was praised for "making Apple the archetype of technology success and innovation."
The executive then told the graduates the story of his Apple journey; He also talked about more serious issues (such as climate change), and encouraged undergraduates to make a difference in the world. In one of his speeches, Cook said his generation failed the younger ones by spending too much time debating problems and not actually solving them.
In this regard, Cook opened his speech by inviting Tulane graduates to be more open to the problems other people face, stating that "in a world where you obsessively document our own lives, we do not pay attention to what we owe each other."
About the idea of helping others, Cook told the story of how he arrived at Apple, highlighting the company's co-founder Steve Jobs's commitment to bring the technology to more people. In short, he said that despite having a steady job at Compaq, Jobs managed to persuade him in 1998 to embark on a company that was on the verge of bankruptcy at that time (Apple).
I had a comfortable job at a company called Compaq, which at the time seemed like it would be on top forever. () In 1998, Steve Jobs convinced me to leave Compaq behind and join a bankrupt company. They made computers, but at least at that time, people weren't interested in buying them. Steve had a plan to change things. It wasn't just about the iMac or the iPod, it was about the values that brought these inventions to life: the idea of putting powerful tools in everyone's hands to move society forward.
Cook talked a little about climate change, a topic that both Apple and the executive himself have discussed several times in the past. Cook said that in many ways his generation has been disapproved by younger groups, and that is why he feels he has failed.
In some important ways, my generation has failed you. We spend a lot of time debating, we are focused on fighting and focused enough on progress. You don't have to look hard to find an example of this failure. Here (in New Orleans) today, in this very place where thousands of people once desperately sought shelter for a 100-year disaster, I don't think we can talk about who we are as people and what we owe each other without talking about the climate change.
On this issue, Cook concluded his speech by encouraging Tulane graduates to build a better world for future generations by looking at past mistakes. In this regard, he looked beyond the political sphere and drew everyone's attention to climate change.
Be motivated by your duty to build a better world. Young people have changed the course of history several times. Now time to change again. I know the urgency of this truth is with you today. Feel great, because no one can make you feel small. Feel brave because the challenges are great, but you are great. Feel grateful that someone has sacrificed themselves to make this moment possible for you. () You can succeed, you can fail. Make your life the work of remaking the world. There is nothing more beautiful than working to make something better for humanity.
Congratulations to the Tulane class of 2019! Thank you for inviting me to be a part of todays festivities ROLL WAVE! 💚🌊
– Tim Cook (@tim_cook) May 18, 2019
Congratulations Tulane class of 2019! Thank you for inviting me to attend today's festivities – GO WAVE! 💚🌊
Visit to the Ellis Marsalis Center for Music
Cook took the trip to New Orleans to visit, after the speech at Tulane University, the Ellis Marsalis Music Center, a place that provides a safe environment for underprivileged children and young people to develop musically, academically and socially. The center also conducts cultural activities in New Orleans, enhancing its connection with the community, as reported by the The New Orleans Advocate.
Music and food are the soul of New Orleans. Love seeing the gumbo of arts, learning and technology at the Ellis Marsalis Center for Music where community becomes family. pic.twitter/YDk100ZZ3q
– Tim Cook (@tim_cook) May 18, 2019
Music and food are the soul of New Orleans. I love to see the wide range of arts, learning and technology at the Ellis Marsalis Center for Music, where the community becomes family.
During the visit (which lasted nearly two hours), Cook announced that Apple would donate equipment to help with the music production incentives offered by the center; In addition, the Cupertino giant will provide training in music creation software for local students.
Institution co-founder Harry Connick Jr. said this is just the first step in a long partnership between EMCM and Apple.
Having Tim Cook here and taking an interest in our truly monumental center. This is a first step, and we hope this is the beginning of a long relationship.
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On the 16th of next month (June), Cook will deliver the Stanford University graduation speech, which will take place at the university's own stadium in California.