Tim Cook reveals that Apple created the golden iPhone thinking of the success it would make in China

In an interview with Bloomberg Businessweek chinese, Tim Cook revealed some curious information about the “new Apple”.

Not new to anyone how much China became important to the company recently we talked a little about it when we announced that the Apple Online Store in the country is already the second most visited in the world, second only to the American. Now Cook has revealed that the tastes and preferences of the Chinese are taken into consideration even when developing a new product.

iPhone 5s gold

The golden iPhone 5s was born with this premise, in order to please asians currently China is responsible for 29% of the company's revenue. And the strategy was more than right, since the color ended up being successful both there and in other countries, notwithstanding that, currently, we have not only iPhones but iPads, Apple Watch and even MacBooks in golden color.

Speaking of Watch, in that same interview Cook revealed that, comparatively, the watch sparked more interest from developers than when the iPhone and iPad were launched. According to the Apple CEO, we currently have more than 3,500 apps available on the Watch App Store, far more than the 500 apps available in 2008, when the App Store opened its doors, and the 1,000 that were available when the first iPad was launched in 2010.

Cook's comment is interesting, but we must not forget that it is much easier for a developer today to launch an application for Watch than it was in 2008 (for the iPhone). Currently, there is already an ecosystem and a ready-made demand that, in a way, gives the developer a certain “tranquility”; in 2008 and even in 2010, when the iPad was launched, everything was still somewhat of a “bet”.

The Apple CEO also reported that his company is supporting a technology education program in Chinese schools. In it, more than 180 schools are teaching things ranging from how to compose music on GarageBand to how hearing impaired children can use iPhones. By the end of the year, Apple plans to expand this program to another 90 schools.

(via Cult of Mac)