Tim Cook invoices R $ 11.5 million with "modest" sale of shares right after bonus cut; analyst assesses your performance

Whether you like it or not Tim Cook As an Apple manager, it is undeniable that Ma's CEO has done a good job in the company's finance field. Or maybe not?

According to a report by the United States Securities and Exchange Commission, the executive recently pocketed $ 3.6 million (~ R $ 11.5 million) from the sale of 30,000 Apple shares, priced at approximately $ 120 each at the time. transactions were three on subsequent days.

Tim Cook

The sale is part of a predefined stock trading plan, but there’s one thing: all top Apple executives had their bonus cut at the end of last year because they didn’t fully hit some financial performance targets more precisely, they received 89.5% of the performance bonus. In Cook's case, this cut was approximately $ 1.5 million; it is not known, however, whether the sale of shares is also related to this.

Meanwhile, analyst Neil Cybart made an assessment of Cook's performance against Apple in these first five years of management. According to him, the CEO is doing "what needs to be done to maintain Apple's relevance, although there is room for improvement", especially criticizing the update cycle for Macs and iPads, as well as Siri's unenthusiastic progress. Cybart's assessment of the most different aspects of Cook's management was:

  • Product strategy: THE-
  • Product planning / research and development: THE
  • Operations: B-
  • Marketing: C +
  • Culture: B +
  • Public face: A +
  • Finanas: B

And you, what do you think of Cook's performance?

(via MacRumors)