If there’s one thing that Apple has always made clear, it’s that Mac is Mac and iPad is iPad. What does that mean? That the Mac was created for mouse / keyboard interaction; the iPad, on the other hand, was born with the idea of an interaction of touches on the screen. They are completely different methods of interacting with the product, which obviously influences not only the operating system itself but the ecosystem that surrounds the devices.
The idea is: don’t expect to sit in your office, turn on your iMac / MacBook and keep your arm extended so that your finger touches the icons on the computer screen; likewise, don’t expect to put your iPad in a stand, connect a mouse / keyboard to it and work “as if on a MacBook”. They are different worlds and, unlike Microsoft (read: Surface Pro and Surface Book), Apple makes a point of differentiating them.
In an interview with Independent.ie, Tim Cook tried to reinforce this idea.
We feel strongly that customers are not looking for a conversion between Mac and iPad. Because what would end up happening, or what we’re worried would happen, is that none of the experiences would be as good as the customer wants. So we want to make the best tablet in the world and the best Mac in the world. And putting the two together we would not achieve any of this. You would start compromising everything in different ways.
Makes sense. Even though Apple created a specific keyboard for the iPad Pro (which undoubtedly brings the product’s experience closer to that of a Mac), the distances are still very well defined. It makes no sense, for example, to put a trackpad on the Smart Keyboard as some are talking around. It would go completely against this idea of Apple.
That’s why we were surprised by the interview with the Apple CEO last week, saying that the iPad replaces the PC for many, many people – in addition to questioning why anyone would still buy personal computers today, completely ignoring the Mac.
In fact the iPad – even the iPhone – replaces the PC for some people who make basic / intermediate use of a computer. Tasks like surfing the internet, reading emails and other things can even be a lot more enjoyable on an iPad than on a Mac. But that in no way means that PCs are numbered – just look at Apple’s last fiscal quarters see that while sales of Macs have been growing (even breaking records), iPad sales have been falling.
Going beyond the controversial interview, Cook said that he said that referring to Windows PCs, since he does not consider Macs and computers that run the Microsoft operating system from factory the same thing.
Returning to the central theme of the article, Cook agrees that these devices are increasingly powerful and, consequently, able to “develop the same function”.
It is true that the difference between x86 [arquitetura dos processadores da Intel para PCs] and the A series[Apple’schiparchitecturefor[arquiteturadechipsdaAppleparaiGadgets]is much smaller than it has ever been. That said, what we try to do is recognize that people use both iOS and Mac devices. So we are taking certain features and placing them more transparently between devices. With things like Handoff, what we did was a simple way to [começar a] work in one of ours and continue to work in another.
The executive was also asked about the “Apple Car”. Once again he avoided the subject, but making it clear that he sees an opportunity there.
I have nothing to say about our plans. But I think there are some significant changes in the automotive industry over the next several years, with electrification and autonomous driving. And there is a need for a focus on the user interface. So I think there are a lot of changes that are going to happen in this market.
For good connoisseurs… ?