Tim Cook goes back, praises Mac and says he has no plans to merge iPad with MacBook

If there's one thing that Apple has always made clear that Mac Mac and iPad iPad. What does that mean? That the Mac was created for mouse / keyboard interaction; already the iPad was born with the idea of ​​a touch screen interaction. They are completely different methods of interacting with the product, which obviously influences not just the operating system itself but the ecosystem surrounding the devices.

The idea: Don't expect to sit in your office, turn on your iMac / MacBook and keep your arm outstretched so that your finger touches the icons on the computer screen; likewise, don't expect to put your iPad in a stand, plug a mouse / keyboard into it, and work "like you're on a MacBook." They are worlds apart, and unlike Microsoft (read: Surface Pro and Surface Book), Apple makes a point of differentiating them.

In an interview for the Independent.ie, Tim cook tried to reinforce this idea.

We strongly feel that customers are not looking for a Mac-iPad conversion. Because what would eventually happen, or what we are concerned would happen, that none of the experiences would be as good as the customer wants. That's why we want to make the best tablet in the world and the best Mac in the world. And putting the two of us together we will achieve none of this. You would start compromising everything in different ways.

iPad Pro with Smart Keyboard

Makes sense. Although Apple has created a specific keyboard for the iPad Pro (which undoubtedly approximates the product's experience with that of a Mac), the distances are still very well defined. It makes no sense, for example, to put a trackpad on the Smart Keyboard as some are speaking by steel. It would totally go against this idea of ​​Apple.

So we were surprised by Apple's CEO interview last week, saying that the iPad replaces the PC for many, many people besides wondering why anyone would still buy personal computers today, completely ignoring the Mac.

In fact the iPad even the iPhone replaces the PC for some people who make a basic / intermediate use of a computer. Tasks like surfing the web, reading emails, and other things can be even more enjoyable on an iPad than on a Mac. But that by no means means that PCs are on their days just looking at Apple's last fiscal quarters and seeing whereas, while sales of Macs are growing (even breaking records), those of iPads are falling.

Out of the tangent of this controversial interview, Cook said he said that referring to Windows PCs, since he doesn't consider Macs and computers running Microsoft's factory operating system the same thing.

Returning to the central theme of the article, Cook agrees that these devices are increasingly powerful and therefore able to “perform the same function”.

It is true that the difference between x86 (Intel processor architecture for PCs) and Series A (Apple chip architecture for iGadgets) much smaller than ever before. That said, what we try to do is recognize that people use both iOS and Mac devices. So we are taking certain features and placing more transparently between the devices. With things like Handoff, what we did was a simple way to (start) working on one of ours and continuing to work on another.

The executive was also asked about the "Apple Car". Once again he has fled the subject, but making it clear that he sees an opportunity there.

I have nothing to talk about our plans. But I think there are some significant changes in the automotive industry over the next several years, with electrification and autonomous driving. And there is a need for a focus on the user interface. So I think there are a lot of changes that will happen in this market.

For good understanding

(via AppleInsider)