If you follow our Instagram, then you know that the CEO of Apple is traveling in Europe to fulfill an agenda of meetings in several countries. The main event of the trip, however, was the 40th European Data Protection Conference (ICDPPC) which takes place this week in Brussels (Belgium).
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Tim Cook will attend the European Data Protection Conference, to be held next Wednesday (10/24) in Brussels (Belgium). Taking advantage of the opportunity, he visited some European cities, making his traditional visits to publicize and promote Ma's products. In #Berlin, Cook visited @bildpeter (due to the mauAR app, focused on augmented reality that designs the Wall of Berlin) and the company @asanarebel (creator of a yoga app that also uses augmented reality). Already in #Paris, he visited @claudelelouch (who filmed his latest project using an iPhone), the people responsible for the @foodvisor app (which, using artificial intelligence, analyzes food nutrients through photography) and @atelierartistesexil (who expe works by refugee artists). (via @macrumorscom)
Tim Cook he spoke today at the conference and was applauded for, say, speaking some truths about problems with the security of user data. During the executive's speech, he called for tougher data protection laws in the United States to protect users' privacy rights in the face of a growing "industrial data complex".
Our own information from the daily to the deeply personal is being armed against us with military efficiency. These fragments of data, each harmless enough, are carefully assembled, synthesized, marketed and sold.
Despite not citing names, Cook referred to companies that use information provided by customers to profit, treating users themselves as merchandise or products, such as Google and Facebook even though these companies integrate, along with several others, the Information Technology Industry Council (ITI), which proposed to the US government a new set of measures to protect user data.
Taken to the extreme, this process creates a lasting digital profile and allows companies to get to know you better than you can. Its profile is a set of algorithms that serve to more and more extreme content, harming our harmless preferences.
The CEO took the opportunity to praise the newly promulgated European Union General Data Protection Regulation (GDPR), which establishes stricter rules on how people's data are treated by companies and technological institutions. He also advocated that a similar law be created in the United States.
This year, you (GDPR) showed the world that good politics and political will can come together to protect the rights of all. It's time for the rest of the world, including my country of origin, to follow your lead. We at Apple fully support a comprehensive federal privacy law in the United States.
GDPR has shown us all that good policy and political will can come together to protect the rights of everyone.
– Tim Cook (@tim_cook) October 24, 2018
It was an honor to be invited to # ICDPPC2018 in Brussels this morning. I would like to share a little bit of what I said at this meeting of privacy regulators from around the world. It all comes down to a fundamental question: what kind of world do we want to live in?
The GDPR has shown us that all political goodwill can come together to protect the rights of all.
In addition to celebrating advances in European data protection laws, Cook also celebrated the work of other countries, such as Brazil, in this regard.
We must celebrate the transformative work of the European institutions in charge of the successful implementation of the GDPR. We also celebrate the new steps taken, not only here in Europe, but all over the world in Singapore, Japan, Brazil, New Zealand. In many other nations, regulators are asking tough questions and working out effective reform.
Cook argued that US privacy laws should prioritize four points: data minimization (ie, the “right to remove personal data online”); transparency in relation to what is being collected; the right to access this data; and the right to security (which, in turn, is “fundamental for trust”).
The executive also mentioned the development of artificial intelligence technologies. According to Cook, Apple (in contrast to other tech giants), thought that advances in the area could benefit humanity, but warned that "advancing AI to the point of collecting personal profiles and data is too sluggish".
Technology is capable of doing great things. But it doesnt want to do great things. It doesnt want anything. That part takes all of us. We are optimistic about technologys awesome potential for good but we know that it won't happen on its own.
– Tim Cook (@tim_cook) October 24, 2018
And fourth, everyone has a right to the security of their data. Security is at the heart of all data privacy and privacy rights.
Technology capable of doing great things. But that doesn’t want to do big things. He wants nothing. For this it is necessary that we all do. We are optimistic about the incredible potential of technology for good, but we know that this will not happen on its own.
In closing, the CEO criticized technology companies that "endorse their reform and then resist change". For him, time to face the facts and that the true potential of technology "will never be reached without the full faith and confidence of the people who use it".
Check out Cook's full speech during the ICDPPC on the video above.