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Tim Cook: Apple has never been so strong in innovation

During your tour by East Asia, Apple's CEO, Tim cook, gave an interview to the Japanese news site Nikkei, talking about production, innovation and of course health and privacy.


Taking advantage of a visit to several of Ma's Japanese suppliers, Cook said the company looks at “all countries” before determining where a certain part or manufacturing process will be carried out. Contrary to some beliefs about the company's activities in the United States, the executive pointed out that there is a "huge production" going on there, not just the assembly of the final product.

We create over 2 million jobs in the US. The glass of this iPhone manufactured by Corning in Kentucky. Several of iPhone semiconductors are made in the United States. There is a huge manufacturing going on in the US, not just the assembly of the final product.


About innovation, Cook said that the smartphone market itself has not yet reached its peak and that there are advances to come; On the other hand, he stated that Apple "has never been so strong in innovation."

I don't know anybody who would call something mature 12 years old. Sometimes these steps are huge, sometimes they are smaller. () Apple's spirit and DNA have never been so strong in the field of innovation. The product line has never been so strong.


As on other occasions, Cook was asked about the health features developed by Apple. Not to be outdone, he echoed his (classic) statement that "Apple's biggest contribution to humanity will be in health." He specifically cited the Apple Watch ECG function as evidence of the company's progress in this regard.

Really, there are only a few people doing an electrocardiogram per year, a very small percentage of the population. Now this is in your fist.

The executive also commented on competition and monopoly, claiming that Apple has "more competitors than any company in the world."

A monopoly alone is not bad if it is not abusive. The question for these companies: do they abuse it? This is something for regulators to decide, not me.

As we know, the company is facing legal issues in the US and other countries involving some of its policies, as well as new iOS features that have reduced the expressiveness of some third-party services, a situation that has shaken the company's legal sector.


The executive couldn't finish the interview without discussing one of Apple's pillars: privacy. Again, he said that Ma's customers are not the company's products, and that there is no “data traffic” within the company (cough cough, Facebook).

For those interested, the full interview can be read at Nikkei.